How You Introduce & Position Yourself Matters (& May Be Sabotaging Your Sales)

Have you ever met someone and thought, “wow, I want to be just like them?”

That happens to me often.

In fact, one woman really stands out when I think about it.

She’s a real master at helping people create standout brands.

Her gift (one I wish I had!!) is weaving images and messages into powerful, memorable brand identities.

When we first met, she introduced herself as a branding consultant.

I didn’t remember her.

The next time we spoke, I learned more about her…

…and I was like “Why are you calling yourself a brand consultant?! That title does NOT do you justice!”

It also became clear why she was struggling to close some of her recent sales conversations (yes, I asked).

When I asked how she would answer the common question, “what do you do?” she said, “I create unique branding for entrepreneurs ready to stand out!” 😴

I suggested she say something like this instead:

“You’ve been looking for ways to stand out in a sea of other people selling what you sell.

How do you do that? By having a brand that feels like YOU. One that’s different. Special.

You’ll know it when you see it—you just don’t know how to make it all come together in quite the right way on your own.

This is not a NEW brand, it’s an UPLEVELED one.

One where every visual, web page, and piece of messaging works together. Where they tell a story that connects with people on every level.

Your brand needs to feel authentic. It must draw your best clients in and show them exactly why you’re the one they want.

It must be memorable, reflect your highest value, and make you feel excited to share it with people!

I've helped hundreds of changemakers achieve this level of clarity and impact. I know exactly how to give you a trusted, industry-leading brand.

If you want a brand that you can’t possibly keep to yourself because it’s SO GOOD, let’s chat! I’d love to guide you through the process and see if I can support you with yours!”

Now, I know what you’re thinking…

You want me to do the same thing I did for her, for YOU, right?

Write you some messaging that makes you stand apart and positions you as the expert you are - and I’d love to!

➡️ Message me the words “STAND OUT" to get something like this in writing. You can post it on your socials or use it when you sell! Whatever works for you :)

I love helping experts confidently close every sale and connect with dream customers.

Let’s get you paid for the value you bring!