I get it...

As a fellow business owner, I hear your frustrations about marketing - which might seem wild given I'm a marketer

I too have things to sell, and recently you may or may not be aware have been promoting my marketing strategy workshops...

So what marketing approach did I take to getting people (still getting people) in to these workshops, let me take you behind the scenes of a marketer's business.

First - Re-educating the market... It's f**king hard - especially at my price point - because I am having to re-educate the market about the value of STRATEGIC Marketing & what a 'WORKSHOP' (It's in the name people!) is...

The market is currently used to coaches hosting days with 20+ people where you might do some mindset exercises and listen to some speakers, so percieved value is it's not going to be too hands on, and I will leave feeling light and fluffy with some champagne at the end & meet some new gal pals. Then good luck you're on your own to implement...

...If you actually even bother to implement anything you learnt on the day...

I am asking the market to be willing to WORK, to look at your numbers, to see marketing as more than social media, to map out an entire plan which isn't easy, it isn't fluffy, but it reaps results... It is 100% the hard part (yet the most rewarding part) about running a business

So my price point scares people too as they're not used to a $2.500 price point for a day event. They're also not used to dealing with a marketer who has a career of implementing marketing into businesses and scaling them.

No I am not going to be fluffy with you and talk to you about Instagram followers & likes.

Second - Understanding Social Media is just another billboard, people might be seeing my message, they might somewhat interact, but it is the first touch point, and therefore won't drive the sales, it starts a conversation potentially and drives brand awareness and curiousity, but I knew it was up to me to drive the sale - your social media is top of funnel, it IS your job to move people through the funnel

Third - Conversations. I had a chat with my business mentor who said you're 8,000 conversations away from selling this out. I was testing a new product to a cold market, he is 100% accurate. It is serious business moving people through your funnel, it takes TIME & you have to have a hit list.

Fourth - Your network is always going to be your strongest sales tool - so if you don't have a CRM to drive who you need to be talking to and where they are in your sales funnel, you have both a sales and a marketing problem

Fifth - This is a campaign, so I am treating it like one, campaign marketing is different to your 'always on' the point is to be salesy the point is to always have a CTA and be unapologetic about it, people know you're a business and have somethig to sell, teach them how to do that

Six - To my point above, being it is a campaign set out the time period (3-4 weeks) and the exact activity you will do during this period - 'above the line' stuff - social media, email untargeted widespread marketing vs 'below the line' actvtiy reach out, networking, advertising your targeted intentional activity

Seven - Mapping out when your campaigns will be throughout the year allows you to be more structured in what 'always on' messaging you have leading up to them, it also allows you to plan your diary, your holidays etc in accordance because when you're in campaign mode.

If you're serious about selling something out... you are hustling, and if you're not it's because you've either launched the same product enough times (10+) to have a large list ready to buy and moved through the funnel and have referrals working on steroids.

If you hate the thought of hustling and were sold the 'easy money' 'passive' dream then my friend you have been scammed about what it is to run a thriving business.

Oh and hey let me know if you're keen to join my next workshop ;)

Bec

xx