Identity parent company buys Beyond Business Travel

The Human Network , parent company to brand experience agencies Identity and Smyle , has announced its acquisition of Beyond Business Travel , a leading corporate travel management company headquartered in Ireland.

Beyond Business Travel, listed in the top 50 of the UK’s leading travel management companies, will now lead The Human Network’s newly launched travel division, Human Network Travel. This strategic acquisition is the result of a two-year project led by Michael Gietzen , CEO of The Human Network.

“Today marks a pivotal chapter in our journey as we integrate Beyond Business Travel into The Human Network. This is not just an acquisition; it’s the beginning of a significant disruption in the travel industry. With Beyond’s expertise, we are uniquely positioned to transform how travel and event management services are delivered worldwide,” said Gietzen.

Edel Doherty , CEO of Beyond Business Travel, added: “This partnership with The Human Network is a thrilling development for us. Leveraging their vast resources and capabilities, we can now enhance our services and extend our reach, ensuring that the integration brings something big and transformative to the industry.”

The acquisition is part of The Human Network’s broader initiative to expand its geographical footprint and service capabilities. Beyond Business Travel’s existing operations in Ireland will serve as a critical hub for The Human Network’s expansion plans, including into the US market.

Clients of both companies will benefit from streamlined processes and innovative solutions, ensuring top-tier service continuity and expansion of offerings.

The news follows The Human Network’s acquisition of Smyle Group in July in a bid to “become the leading network in delivering exceptional experiences and outstanding content, globally.”