iGaming This Week: 2024 Week 40 - Wednesday Edition

iGaming This Week: 2024 Week 40 - Wednesday Edition

Welcome to Wednesday edition of iGaming This Week, where we bring you the latest news, innovative product launches, strategic partnerships, and insightful market analyses from the iGaming industry.

In this issue, we highlight BGaming 's exciting debut of the celebrity-branded slot game, “Snoop Dogg Dollars,” in collaboration with the iconic rapper, reflecting a major trend in gaming partnerships.

Additionally, we discuss key industry shifts, including ComeOn Group 's AI-driven customer service enhancements and PointsBet Canada ’s strategic expansions in Ontario.

Furthermore, stay updated on recent regulatory developments, including fines imposed on TexBet and Norsk Tipping , illustrating the ongoing need for compliance and responsible gaming initiatives.

As always, our market analysis delves deep into the transformative power of gamification in player engagement and calls for a sustainable approach in the sports betting ecosystem.

Continue reading below...


New Products and Releases


BGaming Launches Snoop Dogg Dollars, Its First Celebrity-Branded Slot

BGaming has partnered with renowned rapper Snoop Dogg to launch its first celebrity-branded slot game, Snoop Dogg Dollars, which debuted exclusively with Roobet on September 25th and will go live across other platforms on October 30th.

The game features Snoop Dogg's voiceover, a hip-hop soundtrack, and innovative cluster-pay mechanics where players can earn multipliers and Free Spins through special symbols. This collaboration reflects BGaming's commitment to co-creation and solidifies its reputation as a trusted developer in the gaming industry.

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Altenar Unveils New Initiatives and Partnerships in Expanding Global Footprint

Altenar has introduced a new Rewards System designed to elevate player engagement and retention within its gaming platforms.

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1spin4win Unveils Halloween-Themed Slot, Mad Jack Hold And Win

1spin4win , an emerging online slot provider, has announced its October lineup featuring the new Halloween-themed game, Mad Jack Hold And Win, alongside titles like Lucky Win Spins X and Hot Coins Fortune.

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7777 Gaming Joins the World Lottery Association

7777 gaming has officially become a member of the World Lottery Association (WLA) , marking a significant milestone in the company's effort to expand within the regulated lottery market.

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Gordon Moody Launches Gambling Support First Aid Training

Gordon Moody , the UK’s leading charity for gambling-related harm treatment, has introduced a new Gambling Support First Aid training program designed to equip individuals with the skills to recognize and respond to signs of gambling-related issues.

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Partnerships and Collaborations


ComeOn Group and Ada Elevate Customer Experience Through AI Partnership

ComeOn Group Group has expanded its partnership with AI customer service leader Ada, moving beyond traditional chatbots to adopt Ada’s advanced AI Agent for more dynamic and personalized customer interactions.

This collaboration, which builds on a previous partnership initiated in 2022, reflects ComeOn's commitment to enhancing customer experience through innovative technology, while also improving employee efficiency. Both companies believe the integration of generative AI will revolutionize customer engagement, setting new standards in the industry for responsive and context-aware service.

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PointsBet Partners with Relax Gaming to Expand Content in Ontario

PointsBet Canada has entered a strategic partnership with Relax Gaming Ltd to enhance its online casino offerings in Ontario by integrating a diverse portfolio of slots and live dealer games.

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Atlaslive Forms Strategic Partnership with CAF to Enhance Security in iGaming

Atlaslive has announced a partnership with Caf , a global identity verification provider, aimed at improving security standards and user verification processes in the iGaming sector.

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Livespins Expands Reach Through Partnership with Vegangster

Livespins has partnered with platform provider Vegangster to incorporate its innovative live streaming casino experience into Vegangster 's offerings, allowing operators to access a socially engaging online slot streaming environment.

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Playson Expands UK Presence with Rank Group Partnership

Playson has strengthened its foothold in the UK market through a content deal with The Rank Group plc , allowing the operator to feature popular games such as Coin Strike: Hold and Win and Royal Coins 2: Hold and Win.

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New Roles and Appointments


Genius Sports Appoints Mark Kropf as CTO to Drive Technological Innovation

Genius Sports has appointed Mark Kropf , a former technical director at Google, as its new Chief Technology Officer, bringing over 20 years of expertise in technology leadership and AI-focused innovation.

Kropf's leadership is expected to enhance the deployment of GeniusIQ, the company's next-generation sports data and AI platform, which utilizes machine learning for advanced game analysis. CEO Mark Locke expressed enthusiasm for Kropf's appointment, highlighting his experience as crucial for the company's ongoing growth and commitment to redefining sports consumption through technology.

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Cath Ryan Joins Betfred as Head of Brand and Customer Experience

Cath Ryan has been appointed as the new Head of Brand and Customer Experience at Betfred , bringing 25 years of experience with notable brands such as Nike and Adidas.

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Neosurf Expands into South America with New Leadership

Neosurf has announced its expansion into the South American market, appointing Sue Page as CEO of Americas to oversee its operations in North and South America, focusing initially on Mexico, Brazil, and Argentina.

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Licenses and Regulations


TexBet Fined $33,000 for Violating Gambling Regulations

Online bookmaker TexBet , operated by @O’Shea Bookmaking Pty Ltd, has been fined $33,000 for failing to close a customer's betting account and continuing to send gambling advertisements after the customer requested to opt out.

The case, which marks the first penalty of its kind in New South Wales for violations related to direct marketing without consent, highlights significant breaches of the Betting and Racing Act 1998. Liquor & Gaming NSW emphasized the importance of these laws in protecting vulnerable individuals from gambling-related harm.

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Apple Implements Regional Age Ratings for Apps in Australia and France

Apple is set to introduce regional age ratings for the App Store in Australia and France to enhance safety, particularly for children, in compliance with local laws.

In Australia, apps featuring simulated gambling will carry an R18+ regional rating alongside the existing global age rating, while in France, apps with a 17+ global rating will also display an 18+ regional rating.

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Norsk Tipping Fined £320k for Major Player Payout Breach

Norwegian state-owned gambling company Norsk Tipping has been fined NOK 4.5 million (£318,100) by Norway’s Lottery Authority for violating anti-money laundering (AML) protocols after a player was erroneously paid out NOK 25 million (£1.7 million) from the casino game KongKasino, despite its payout limits being significantly lower.

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Revenue Reports


Playtech Reports Strong H1 2024 Driven by B2B Growth and Strategic Sale

Playtech recorded an 11% increase in adjusted EBITDA for the first half of 2024, reaching €243 million, largely fueled by its flourishing B2B segment, which experienced a 14% revenue rise to €382.2 million.

The company strategically enhanced its focus on core operations by selling its Italian sports betting subsidiary, Snaitech, to Flutter Entertainment for €2.3 billion, with plans to return up to €1.8 billion to shareholders. Looking ahead, Playtech remains optimistic about its growth trajectory in the B2B market, particularly in North America, while also expanding its SaaS model, which saw a 44% revenue increase year-on-year.

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Mergers and Acquisitions


Kateryna Biloruska to Sell Parimatch Stake, Transitioning Leadership to Sergey Portnov

Kateryna Biloruska , Co-Founder of @Parimatch Group, has announced her decision to sell her controlling stake to co-owner Sergey Portnov, who will become the sole owner after also acquiring shares from minority stakeholders.

Following this transition, Biloruska will step down from her roles within the company and focus on investment opportunities outside the iGaming sector, expressing confidence in Parimatch's future under Portnov's leadership. Portnov, a long-time member of the Parimatch team, is expected to drive the company's continued growth and innovation following the ownership transfer.

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Gentoo Media Completes Restructuring; GiG Software Emerges as Independent Entity

Gentoo Media , previously known as Gaming Innovation Group Inc, has finalized its restructuring by separating its media and platform divisions into two independently listed entities: Gentoo Media and GiG Software PLC. GiG Software will operate as a standalone B2B provider on the Nasdaq First North Premier Growth Market, while Gentoo Media will focus on marketing affiliate services listed on the Oslo Stock Exchange and Nasdaq Stockholm.

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Market Analysis and Intelligence


Gamification Revolutionizes Player Engagement in iGaming

Gamification is transforming the iGaming industry by enhancing player engagement through interactive elements like points, rewards, and challenges. This strategy focuses on extending player interaction and creating a competitive environment, where progression systems motivate players to complete tasks and reach goals.

Personalized rewards, such as bonuses and free spins, are increasingly utilized to increase the perceived value for players and sustain their activity on gaming platforms. Additionally, loyalty programs allow players to accumulate points for exclusive rewards, fostering long-term retention.

New engagement methods, including social games and online communities, further enhance player experience by adding a social dimension to gameplay. With the integration of data and artificial intelligence, operators can also offer personalized recommendations, enriching the gaming experience and encouraging repeat visits.

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Sustaining the Sports Betting Ecosystem: A Call for Change

The sports betting industry is characterized by an unsustainable relationship between operators, suppliers, and customers. High-margin betting innovations and expensive marketing efforts have led to a destructive level of competition, driving out smaller operators and leaving only a few dominant players.

To sustain the industry, operators must adopt a new approach that prioritizes customer satisfaction, ethical social practices, and compliance with regulatory frameworks.

Innovative suppliers and operators are needed to break the cycle of high-margin, low-quality products and services. By leveraging advanced analytics, pricing differentiation, and odds-making expertise, operators can reduce margins, improve customer retention, and increase market share.

This approach requires a shift in thinking, prioritizing customer needs and sustainability over short-term profits.

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That's all for this edition! We hope you found the updates informative and insightful.

Stay tuned for our next edition, where we'll continue to bring you the latest news and trends from iGaming Industry. Don't miss it!


Yevhen Krazhan

CBDO at GR8 Tech. Helping launch High-performance Sportsbook and iGaming platform

3mo

Snoop Dogg’s entry into gaming is an interesting crossover. It can open doors for further celebrity collaborations

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