Importance of UI/UX for E-commerce

In our last article, we were discussing the trending growth on e-commerce application & websites during Covid. In this article let’s discover the latest UI UX trends in eCommerce website & application design.

Ratings of e-commerce are booming and rocketing. People are getting more and more confident in buying things online, and global eCommerce design trends are more important than ever, especially if the recent acceleration of online shopping subsists. Online retailers are finding new ways to line themselves aside from the competition. The user experience UX and interface UI design of eCommerce websites and apps can create a shopping experience that customers won’t forget during a hurry and lead to increased engagement, loyalty, and purchases.

UI/UX Designs is one of the hottest topics when it comes to the world of web and mobile apps. UX is the process of giving the customers a unique and engaging experience while navigating through the app. The designer focuses on creating a pleasant and easy-to-use experience for the app. Meanwhile, UI speaks about the overall appearance of the app and how it is presented to the customer. UI and UX are two important components that an eCommerce app requires.

Being into the market, you need to convey the importance of your app to the customers with clarity and create a brand image. Here, the UI/UX designs play a crucial role. That’s every web and mobile application development companies focus on creating stunning UI/UX designs. Let's have a check on why UI/UX is must for an eCommerce app.

Why Invest In UI/UX Designs?

A satisfied user-base is the gateway to the success of any product. A good UI/UX is a compulsory factor for an eCommerce web or mobile app. It can help you increase your ROI and drastically reduces the time and expense of fixing issues in the app. User Experience (UX) design may be a rapidly growing field, and lots of companies are still weighing the advantages of investing in their UX team or paying to consult a UX designer.

Web and mobile that used the design-first approach while creating an eCommerce platform experienced a growth in sales and a decrease in bounce rate. Here are a few reasons why you must focus on the UI/UX of your web or the mobile app

It is a proven fact that investing in a good and attractive UI/UX increases the return of investment. When investing in UI/UX design, you will notice an increase in positive customer reviews, have lower support cost, better customer retention, and an increase in the market share. When you design a better UI/UX for the consumers, they find it easy to use and an increase in the conversions, thus satisfying them.

Reduced Development Cost

I hang around during several groups and forums for SaaS founders. Amongst all the discussions, I see little mention of the way to invest in UI/UX or maybe the advantages of doing so. Functionality, performance, and stability are typically higher on the priority list.

A great way to decrease the cost of developing an application is by having a good UI/UX design. When the UI/UX design of the application is not up to par, it can fail the project. This leads you to spend more money on fixing the issues. Conducting proper user research on the design and having at various stages of the development and the launching process results in better functionality, which results in lesser bug fixes and rework. Hence, you save more money.

Better User Experience

As mentioned earlier, customer satisfaction holds the door to the success of any product. A good UI/UX design can help in the tremendous improvement of customer satisfaction. With a good UI/UX design, you not just attract more customers to your eCommerce app, but the possibility of retaining your existing customers is greater. A good web or mobile app experience will create a loyal user-base for your eCommerce retail store. In return, with a larger loyal customer base, you need to invest less in the marketing efforts.

The UI/UX design plays a vital role in the success or failure of an eCommerce portal. Make sure that you invest in creating a visually appealing and stunning UI/UX design for your online retail store. So, don’t pass up on this opportunity. Design your e-commerce site differently than your competitors and win over the slew of new visitors who are visiting your site for the first time.

At Heyooo we create stunning UI and meaningful UX. we take your products to the next level by converting your vision into user stories, wireframes, prototypes and products. We make it our business to make sure that your product is the best in class. Our team of UX/UI designers and developers creates user-friendly and attractive designs, tailor-made to reflect the values and vision of your business. Special attention to user needs and knowledge to extend RoI for our clients. We adopt best practices and methodologies in experience design to deliver UX that matters.