Influencer Matchmaking: Finding the right fit influencers for your brand

One size does not fit all. Similar is the case with influencer marketing.

Your follower illusion can shrink your brand popularity if you do not pick the "right fit" influencer.

Your campaign "pro-fit" heavily depends upon the influencer and their messaging.

Here are 3 criteria you should know before choosing the right influencer for your brand

1. Audience

This is the most crucial factor. Select an influencer whose audience matches your target location, age and gender. This helps you to reach the right audience for your campaigns.

2. Engagement Rate

An influencer might have 100k followers, but if his followers don't engage, then it is of no use.

• Could you calculate the engagement rate of the influencers over 10 posts before selecting any?
• See the quality of comments and engagement before selecting any influencer for your brand

3. Content Quality

A lot of influencers prefer creative freedom when it comes to branded posts. Check in advance whether or not their content quality fits your brand image. See their messaging, content clarity, consistency and optimization.

If you want to select authentic influencers who give you high ROI, then don't forget to choose our tool, Creator Discovery.