Instagram's Ranking Update April 2024

🚀 Exciting News from Instagram! 🚀

Instagram, under Meta's ownership, is shaking up its ranking systems to shine a spotlight on smaller, original creators across the platform. In a bid to level the playing field, Instagram acknowledges the dominance of creators with large followings and reposted content, and is now introducing a series of updates over the next few months to ensure all creators receive fair visibility.

Here are the key takeaways:

1. Priority on Original Content: Instagram is putting original content at the forefront, aiming to provide a more equitable environment where small businesses and creators have an equal chance to gain visibility. This move not only levels the playing field but also encourages creativity and underscores the importance of building a strong brand identity.
2. Boost for Smaller Accounts: Smaller creators rejoice! Instagram is tweaking its algorithm to give you a greater boost on reels, prioritizing original content over reposts in recommendations. With this adjustment, Instagram hopes to offer all creators an equitable opportunity to connect with audiences, as engagement grows and top-performing Reels reach a broader audience.
3. Reposts No Longer Promoted: In a bid to favor originality, Instagram will no longer promote reposted content as extensively. Identical content may be replaced with the original, and reposted content will come with labels, while content aggregators will be excluded from recommendations.

What does this mean for you?

• Businesses focusing on original content stand to benefit the most.
• Engage your audience with valuable content to boost your visibility.
• Remember, reposting without significant changes may affect your reach.

As Gary Vaynerchuk aptly puts it, "First you are a media company, then you are a business." In 2024, prioritize creating content and staying active on social media. Instagram's decision to prioritize original content and smaller accounts is a boon for small businesses and creators. Organic social media creative remains paramount in marketing today, so keep creating and innovating!

Let's embrace this opportunity to showcase our creativity and connect with our audiences on a deeper level. Get creating!