Introducing Strategic Design Monthly

Where business leaders find insights, solutions, and strategies for driving sustained growth and differentiation through design.

I'm thrilled to share the launch of Strategic Design Monthly. This platform is a culmination of my 25 years of experience working on the front lines with some of the brightest minds and most innovative firms in the industry.

Why Strategic Design Monthly?

Over the years, I've witnessed the transformative power when design and business intersect with intention. Despite the wealth of information available, I felt there was a gap in actionable, practical advice. This is the foundation of Strategic Design Monthly. Successful design isn't just about aesthetics or functionality; it's about understanding the bigger picture, anticipating trends, empathizing with users, and adapting to an ever-changing landscape.

Strategic Design Monthly is for business leaders seeking sustainable growth, engineering firms, venture capitalists aiming for higher returns, large businesses navigating disruption, and companies with under-leveraged portfolios. Whether you're a business leader, investor, or design expert, Strategic Design Monthly offers valuable insights and actionable advice on leveraging design for differentiation and sustainable growth.

What You Can Expect

Each month, we will deliver high-quality content straight to your inbox – and the best part? It's entirely free. Here's what you can look forward to:

• In-Depth Insights: I dive deep into how design can be a catalyst for growth, offering you the knowledge to make informed decisions that will set your business apart.
• Practical Learnings: The content is grounded in actionable strategies you can implement right away, making sure that these insights don’t just stay as ideas but translate into tangible results for your business.
• Expert Perspectives: Expect reflections on the latest trends and shifts in the industry, helping you anticipate and navigate the challenges and opportunities that lie ahead.

Key Articles to Explore

Here are some of the key articles that are already live and ready for you to dive into:

• Navigating the Entrepreneur's Crossroad: When to Press On and When to Pivot - This article explores the critical decisions entrepreneurs face when determining whether to continue on their current path or pivot to a new direction.
• Why Everyone Should Have a 26-Year-Old Mentor - Engaging with younger perspectives is crucial for gaining generational insights that are often missing at the top.
• Dear Engineers, - This piece celebrates the brilliance of engineers and explores how strategic design can drive even greater success.
• Reviving Sleeping Giants: Leveraging Dormant IP - Learn how businesses like IBM and Disney have transformed operations by tapping into dormant intellectual property.

Stay Connected

If you prefer having these insights delivered straight to your inbox, there’s an optional monthly article newsletter you can subscribe to. It’s a convenient way to stay up-to-date with the latest strategies and ideas without missing a beat.

Join for Free or Become a Sponsor Member

It's free to sign up and start exploring the platform. For those interested in diving even deeper, the Sponsor tier offers something special—a complimentary Kindle edition of my book, Design in Context: A Framework for Strategic Differentiation. This book is a companion to the content on the platform, providing a structured approach to applying these ideas within your organization.

Join Us on This Journey

I'm excited to invite you to join our community. By subscribing, you'll become part of a network of like-minded individuals passionate about pushing the boundaries of what's possible in design and business.

Visit www.strategicdesign.com to subscribe and start receiving our monthly insights.

Thank you for being a part of this exciting journey.

In gratitude,

Todd

Todd Bracher, founder of BRACHER and Betterlab, is an Industrial Designer, Design Advisor, Speaker and Author of Design in Context.