iOS 17 Mania
App Guardians - App Growth Network's Mobile Marketing Agency
We're a mobile-first advertising agency offering next-level growth solutions.
The new, latest and greatest Apple phone is here. With it comes a new OS and a slew of new challenges that the app industry will need to navigate. Privacy is a big topic for 2024, how we track, what we see, and how we interact with users phones will only get harder to beat. In our latest article, we took a deeper dive into the kit that can help you make the most of iOS17, namely the widgets feature. Duolingo, FanDuel, even the NHL app are leveraging widgets to keep top of mind and find new ways to measure user engagement. We'd love to know your ideas, tips and tricks when it comes to leveraging this stack. Read more about iOS17, widgets, and SmartStack in the latest AG article.
Listen to Fouad's Thoughts on AI in the Industry.
Joining Business of apps, CEO of App Guardians Fouad Saeidi, takes a deeper look at the increasingly adapted AI platforms and programs. He looks at how AI can help with mobile ad campaign personalization and the use of AI to analyze app installs and post-install events. Dive into the world of a Wild West applications so you can apply AI tools to the best use for your app. Listen to it here!
Case Study: franki
Franki is a revolutionary mobile platform that enables creators (franki locals) to produce user-generated content quickly and easily. Viewers can then visit franki to get honest reviews made by locals for places to eat, drink, and enjoy themselves.
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In this case study, we show you how taking a user-generated content strategy for franki’s Facebook advertising campaign was the right move for increasing brand awareness and app installs. Read more here!
Guardian of the Month: Carter Hawthornthwaite
Carter has been a staple in the agency operations of App Guardians. Promoted this year to Head of Agency Operations, Carter stepped up into the role and learned how to manage the day to day business of what Fouad and App Guardians do. Promoting collaboration, Carter has a keen sense of management and calculated risk, contributing not only a positive outlook on anything that comes his way, but also a clever solution-orientated approach. In his off time Carter goes on hiking and climbing adventures all over Canada's rockies, as well as visiting various restaurants created by famed Canadian chef, Matty Matheson.
Thank you Carter for all the hard work, and keeping us on track!