Issue 008
So, what's new? Out of this world mycelium columns, empowering brand colours and an Effie for Cristal Xtra. Let’s dive in.
A future-proof vision for Op 't Oog
This client had a very clear goal: to carefully select the materials for their new store based on sustainability — just like they do when selecting eyewear collections. We designed a retail concept with a warm atmosphere that truly reflects their personal approach and collaborated with Blast studio to create out-of-this-world mycelium columns, 3D printed out of recycled paper coffee cups sourced from the streets of London.
Evolution for Mylène
Evolution, not revolution. That’s the sort of rebrand we crafted for Mylène, the Belgian brand that rhymes beauty products with community. New colours like empowering orange, fierce purple and strong pink. And a font with a personal touch, fresh pictures and ditto illustrations all fit the new strategy — as did keeping the logo. Because when you’re working on a classic, you keep what’s iconic.
A new retail concept for EXKi
EXKi is one of Belgium's pioneers in wholesome fast-casual food. Over the years, this international food chain has become known for its high-quality fast food: natural, wholesome products at all times of the day. We helped this pioneer go back to its essence, by designing the interior of their flagship restaurant in Paris. A ‘straight from nature’ retail concept that will soon shape all EXKi restaurants across Europe.
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Cristal Xtra won an Effie
Cristal won an Effie for the second year in a row. Design isn’t just about making stuff look nice. At WeWantMore we’re all about design that creates desire and therefore value. And that’s exactly what the Effie’s do: celebrate marketing initiatives with a proven impact on business.
New face: Nancy Cool
After many years of running her own interior practice, Nancy Cool is joining our interior design team as a Design Director. Her architectural experience, circularity expertise, extensive cultural knowledge and great sense of style are great assets to our diverse interior design team. Welcome Nancy!
Join us
Do you want to become part of our team? We're currently looking for a Technical Drawer, Project Manager (interior), Production Manager (interior) and Client Service / Business development Manager (branding).