July 23 breakthroughs @ Fitterfly you can't miss : Slick new app | New impactful research | More awards ✌
July 2023, the first month of our 8th year of existence, was directed towards understanding our place and relevance in breaking the chain of diabetes. This month's newsletter is anchored by latest data revealing that the actual number of people living with diabetes is 100 million, and another 135 million are prediabetic. When you hear such staggering numbers, you get a sense that something is not right. Have we failed to dent the diabetes tide? What’s going wrong?
To give you some perspective, a recent Fitterfly study from 16,000 interactions showed that a significant lot of younger people are being diagnosed with diabetes (60% were under 45 years of age) and a large number had uncontrolled diabetes. But the future can be different and for that we have to THINK DIFFERENTLY! How?
By understanding the root cause of diabetes - lifestyle and behavior change - we can turn the tide around. We have to intensify our efforts to diagnose and work with people with prediabetes. 70% of these will move to diabetes in the next 10 years, unless we work proactively with them as individuals, doctors, employers or insurers. This is where technology driven structured programs can help these younger population achieve diabetes remission (also called reversal) in a large number.. We, at Fitterfly, are doing this non-stop for 100s of people every month. And that’s why our prediabetes campaign executed last year won a Gold Medal for the most impactful campaign at PRMoments annual awards.
As a testimony to our resolve to beat diabetes, in July 23, our team achieved the highest ever enrolments with more than 20% referred by other members - a solid proof to customer experience and outcomes. Our other notable achievements were on the product front with an updated slick new app, a great scientific session at the IDEC Pune and reports from our diabetes reversal calculator data which was hugely applauded.
As we celebrate India’s 75th year of Independence, I urge you all to help people with diabetes around you so that by India’s 100th year, we are no longer the diabetes capital of the world.
Below are some more exciting stuff that happened in July'23 at Fitterfly
Fitterfly App Got a Facelift!
For a digital therapeutics brand like ours, the app quality and experience matters the most. And when that receives a complete makeover - with some awesome new features, that takes our members' wellness journey to the next level - we are a happy lot. Do check it out!
Gold at PRMoments HealthComms Awards 2023! 🏆🌟
Some moments are pure gold & this one was one of them - figuratively & literally! Fitterfly's #FightPreDiabetes Campaign won a Gold at PRMoments HealthComms Awards'23. This campaign was designed to empower people to beat prediabetes by making healthy choices!
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Our research covered by Financial Express!
Our recently concluded research was covered in prestigious platforms like the Financial Express, BioSpectrum and others. One of the key insights that the data gave is that 1 in 5 individuals diagnosed with diabetes in the last 5 years fell within the age group of 18 to 30 years. If you too are one of them, we urge you to take care of yourself by embracing a technology-led lifestyle modification program like Fitterfly's.
Knowledge Sharing @ The 7th International Diabetes Experts Consortium, Pune
At Fitterfly, our sole aim is to empower people living with diabetes. With this at its core, our CEO, Dr. Arbinder Singal, recently spoke at the 7th International Diabetes Experts Consortium on Technology-led Behavior Change for Diabetes Outcomes. He highlighted how digital therapeutics has the power to revolutionize diabetes care.
Powerful Partnership: Fitterfly x Vantage Fit 🤝🌍
Did you know that according to Gallup Global Workplace 2022 report, there has been a steady rise in daily stress at workplaces?
To break this pattern, Fitterfly has shaken hands with Vintage Fit, a company that's dedicated towards improving employee wellness across the globe. We are so proud of this partnership which goes just perfectly with our beliefs.
She Came, She Saw, She Conquered (Diabetes) - Vandana Jha
If 'inspiration' had a name, it would be Vandana Jha. In her remarkable 3-month transformation journey with us, Vandana lost 4 kg, reduced HbA1c from 12.6% to 7.7%, and saw many positive changes in body measurements.
We are proud of your achievement Vandana!