Just do it
Amir Ashraf
Top Digitally Fit Award Winner (Digital Marketing) & Person of the Year Awarded for Media & Communication Pioneers 2024. Marketing 360 Solutions, Videography & Photography | Amplifying Your Brand Visibility & Success.
We’ve all heard Nike’s iconic slogan, “Just Do It.”
But have you ever stopped to consider what those words mean beyond familiarity?
In a speaking engagement, Nike co-founder Phil Knight shared a story that truly highlights the heart of this message.
His metaphor takes “Just Do It” from a catchphrase to a powerful ethos.
Imagine this: Knight invited the audience to stand if they ran for exercise.
As people gradually sat down according to how often they ran, only a few remained – those who ran almost every day, come rain or shine.
It was then that Knight delivered an unforgettable line:
“When a solitary person runs through the darkness, the cold, or the rain, Nike is there alongside them under the streetlight.”
This image captures something powerful.
“Just Do It” isn’t merely about winning; it’s about showing up, pushing through, and taking that first step, no matter the odds or challenges.
Knight’s story urges us to support those who commit to the journey – not just those who cross the finish line first.
It’s a call to get started on that long-overdue project, take that leap you’ve been hesitating about, or keep going when things get tough.
Because it’s in those moments of darkness, cold, and rain that you need the most encouragement.
Show up and do it, whatever “it” might be.
Just do it!
About Amir
Amir Ashraf Person of the Year Awarded for Media and Communication Pioneer 2024. A distinguished marketing expert and founder of d2m media a digital marketing agency recognised for its achievements in marketing 360-solutions, videography and photography. With a strong dedication to enhancing brand visibility and driving business success by creating winning content. For further details about our service, feel free to get in touch
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AMIR ASHRAF
Videography & Photography
Architectural Renders & Animations
Cinematic Commercials & Documentaries
Creative Design & Crafting Innovative Campaigns
Providing 360 Degree Marketing Solutions
Whats App / Call: +254 711 279414
Email: Amir@d2m.media
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