The Latest In Commerce Media

We have had an exciting few days this September.

Last week at GroceryShop 2023, we announced the release of Jivox IQ DaVinci, a breakthrough self-service platform, that enables retailers and advertisers to launch commerce media campaigns in three easy steps.

In this edition of Relevantly Yours, we showcase details about Jivox IQ DaVinci as well as some of the top tech trends from GroceryShop 2023.

Jivox IQ DaVinci: A Commerce Media Renaissance

Retail media is set to become one of the largest forms of media after search and social. Yet, scaling retail media campaigns often remains a challenge for retailers. Consumers demand relevance through personalized ads which can be time-consuming to create. Ads must also be optimized with AI-based recommendations to deliver performance. Finally, retail campaigns by their very nature require constant, real-time refreshes using dynamic feeds.   

Our new product, Jivox IQ DaVinci offers an easy-to-use self-serve platform that sets up retail media campaigns in 3 easy steps, reducing activation time from days to minutes.

Watch this video to learn more:

IQ DaVinci is empowering retail media platforms, such as Giant Eagle’s Leap Media Network to scale their media offerings. Here’s what Joell Robinson, Giant Eagle Senior Director, Leap Media & Sales shared about this release:

Jivox IQ DaVinci is helping Giant Eagle scale our retail media network offering in three ways: A self-service activation portal for advertisers that allows personalized dynamic creative campaigns to launch quickly and easily; sophisticated feed management that enables advertisers to add product assets, offers, and pricing to ads dynamically in real-time; and AI-Driven optimization algorithms that use first-party data to deliver performance.

Learn more about Jivox IQ DaVinci here:

The Need For Personalization At Scale In Commerce Media

The use of consented first-party data is one of the most promising features of retail media ads. However, brands and retailers alike are realising that consumers want more than just product listing ads; they demand personalized ad experiences. In this article, we explore how technologies built on dynamic creative optimization are well suited to enable such personalization at scale for commerce media. 

The Latest Tech Trends from GroceryShop 2023

GroceryShop is THE industry event of the year for grocery and chatter around new technologies is always looked forward to. Here’s our pick of interesting tech trends from GroceryShop 2023:

1. Smart Carts: One of the biggest losses grocers typically face is from inadvertent theft. Customers sometimes don’t realize that some of the items they scan at self-checkout do not get scanned or they simply foget to scan certain items. Smart carts, such as the Caper Cart by Instacart have built-in sensors that scan and weigh items as they are added to the cart. They also have the added benefit of allowing customers to pay and check out without having to stand in the line. Amazon also displayed its version of the smart cart called Dash Cart which displays nearby Fresh items. I can also determine its own location on the shop floor to allow shoppers to navigate aisles.
2. Self-driving delivery: General Motors mesmerized attendees with its display of Cruise, a driverless delivery car that can transport goods from stores to customers’ doorsteps. The autonomous delivery vehicle is all set to transform the logistics industry by offering faster and more convenient delivery options to customers
3. Generative AI: Unsurprisingly, AI took center stage at GroceryShop this year. Instacart announced its partnership with ChatGPT that will allow shoppers to ask AI-powered questions such as “What do I need to make tacos?” Other applications of AI included building grocery lists for customers based on their dietary preferences and helping them save money by avoiding purchases that are eventually wasted. The CEO of Tropicana Brands and Mainstream Brands also shared how the company uses “TropGPT”, an internal Generative AI tool that allows users to ask questions and receive answers using natural language processing. Tropicana envisions this tool to eventually extend to personalization, content generation and sales training in the future.
4. Electronic shelves: A slew of innovations in electronic shelves was one of the most noticeable trends at GroceryShop this year. Companies such as Instacart, SES-imagotag and Aperion showcased electronic shelf tags that do more than just display the cost of items. From sports arena-type long and narrow video screens to in-store signages that reach customers at precise moments when they choose to put things in their carts, all innovations were directed toward enhancing the in-store shopping experience for customers.
5. Shoppable videos: The pandemic sparked a trend of record-high live video consumption by shoppers. Retailers that have a well-thought-out content strategy stand to benefit from this trend. The Fresh Market, for instance, shared that they produced more than 600 high-quality videos last year that were both informative and educational. Promoting new and limited-edition products and collaborating with influencers to create shoppable videos and livestreams were some of the strategies that were shared by leaders in this area.   

The Power Of Retail Media Tech 

The continuing growth of Retail media networks remained a prominent theme at GroceryShop 2023. How can brands and retailers capitalize on the growth of this media format? Check out this on-demand webinar where Forrester 's Nikhil Lai , The Trade Desk 's Benedict Wagstaff and Jivox 's Diaz Nesamoney discuss different technologies that can help scale retail media success.

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