The Latest PM Interview Questions and Answers

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Answers of the Week

#1. Design a podcast feature for Instagram.

Clarify: - Why? Motivation

- Specific goals, what about business objectives? 

- Who is this product designed for? - Any constraint in timeline / resources? Assuming PM at Ins One-sentence product overview: this podcast allows users to publish / listen to podcasts directly within Ins app.

Meta Mission: build communities and bring them closer together

Motivation:

• Increasing popularity of podcast market (TAM / CAGR)
• Edge of Ins: the world’s largest human connection network / user base
• Validation: Yes. Podcast as a product can help bring people together

Competitive strategy:

• Competitor: Youtube / Spotify (strength: video / audio)

• Your Ins connections: 
• Large user base: views / likes / higher probability to go viral … Read More and Give Feedback

#2. As a PM at Instagram, what new feature would you propose to enhance the platform?

Clarifying Questions:

- What is the larger objective of this enhancement?

- Is it engagement, retention, user sessions volume, user session duration?

- I would assume for this problem that Engagement is our primary objective.

Let me summarise Instagram as I understand it:

Instagram is a social media platform where Viewers and Creators come together. Creators share their creations and Viewers consume them. It also serves as a platform for connecting with friends. The creation aspect is democratised and anyone can share their creations on the platform, publicize their businesses through organic or artificial channels.

Let me try to break down the types of users on Instagram today based on their level of activity on the platform:

Passive Viewers: 

1. Consume content by others
2. Share interesting memes / reels/ stories with their own friends through DMs
3. Never post
4. Tend to doom scroll
5. Ocasionally may purchase through businesses on Instagram … Read More and Give Feedback

#3. You are a Product Manager at Meta, and Mark Zuckerberg has just asked you to design a product for celebrity engagement. How would you approach this?

I will keep in mind Meta's mission: To give people the power to build community and bring the world closer together.

Clarifying Question :

1. Objective of the product & how does it align with the mission of Meta

2. Will it be part of an existing Meta offering or we will launch a new product itself ?

3. Mobile or web ?

4. Are we targeting any specific geography celebrity engagement ?

5. Are there any existing competitors to look for in the market ?

Than I would try and gain clarity around the product :

What is meant by celebrity engagement ? - Does it mean that common people can interact with celebrities over an app (lets say ) through exclusive video calls, chat, live stream, etc. … Read More and Give Feedback

Interview Questions of the Week

#1. Define the goals for Meta Headphones.

Asked by Meta (Facebook) in Metrics & Execution 3 days ago

#2. Why did Instagram invest in Reels?

Asked by Instagram in Product Sense 5 days ago

#3. If you were creating a competitor to Tesla, what market opportunities would you identify in the US?

Asked by Tesla in Product Strategy 6 days ago

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