Launching a conventional loyalty program with a “Tadka” of Metaverse.

“Tadka” is the Hindi word inspired by the process of tempering an Indian dish especially daals/lentils etc.

It is also called Chouka, tarka, bagar, etc in various Indian languages.

This week’s article highlights how retailers launch conventional loyalty programs with a twist of Metaverse.

Most retailers launch their loyalty programs with fancy campaigns with fanfare and lots of PR and media support.

Welcome to an era of metaverse, wherein you can achieve the results of mass publicity and yet launch a traditional loyalty program.

Sunglass Hut has launched their loyalty program “The Sun Club” which is similar to the conventional loyalty programs found these days i.e.

It provides a variety of avenues to earn rewards both In-store and online.

The shoppers receive 10 points for every dollar spent and bonus points on specific purchases and during certain timeframes. 

Participants in The Sun Club will also receive additional points for engagement activities, starting from loyalty card subscriptions and when activating their membership profiles.

The points are given if the customer interacts or engages with the brand on social media.

The Sun Club members will be able to advance through four tiers of loyalty and receive incremental insider benefits including:

• Birthday and anniversary promotions.
• Gifts with purchase.
• Exclusive product launches and sales.
• Branded gifts.

Metaverse Tadka:

With its omnichannel focus, in fall 2023 Sunglass Hut partnered with metaverse avatar platform Ready Player Me to offer digital sunglasses that allowed users to accessorize their digital avatars. 

Customers were able to visit select Sunglass Hut stores across the U.S. to claim free sunglasses for their avatars by scanning a QR code on “SmartShopper” digital screens inside Sunglass Hut stores to redeem virtual Ray-Ban and Oakley sunglass models for their Ready Player Me avatars. 

Ready Player Me's avatar creation platform enables users to create custom avatars that can be used across multiple virtual worlds and gaming platforms.

Driving Gen Z from Metaverse to a physical store

Sunglass Hut is taking a novel approach by offering virtual merchandise in a physical location, with the added benefit of giving customers another reason to visit a brick-and-mortar store.

To learn about fashion & Metaverse, click here

Learnings:

Virtual fashion is a growing segment and any retailer who embraces this reality and drives GenZ and millennials to their stores will add a new dimension to their user’s profile.

If you are a business owner operating in the beauty/fragrance genre & want to grow your business & need a retail expert to help you achieve your “Vision to Reality” framework then feel free to schedule a discovery listening call over a #coffeechat.