Let me explain how important reputation building is.

So this weekend I was on a training course, and there were 2 people in there going round trying to tout their own training course to other folks on the course.

Why anyone would do this is just, frankly bizarre, because not only is it unethical, but people will rememner it for 20 years.

Let me give you an example.

There was one chap in the room who cam upto me with the "Oh, you're Daniel Latto..." - at which point you always think 'oh oh' - I don't know why, it's just an automatic reaction.

Anyway ... "You did a furniture package for me 20 years ago"

Nice. Really nice guy, got on really well, swapped business cards again and will no doubt connect again.

In addition to that, there was another chap who we did a Mrketing Strategy Call with a few months ago (perhaps 6), who didn't go ahead because timing and all the other things that needed to come together hadn't come together.

Again, really nice guy, got on like a house on fire, and some excellent relationship building going on.

Then, a number of people came up to me who are connected on Facebook, have watched my videos, my shorts videos, or have listened to my podcast.

Finally, 2 people came up and asked if I wanted to be a guest on their podcast, further pushing my brand into places it's not been yet.

Your reputation exists BEFORE you even walk into the room, and when you do, and people know who you are, you better hope it's a good reputation.

So how do you build it using the latest tools in 2024 ?

You're already on it.

Social Media.

You create content, which includes videos, livstreams, long form copy like this, short videos, long videos, podcast content on other folks podcasts, and podcast content for your own iTunes, Spotify and Amazon channel.

We're not playing about here - when we say that keeping in front of your audience is one of the most important things you can do, we're not just sayinig it because we're trying to sell you our services.

We're saying it because this is how you brand build.

People buy from people and have done since the start of time.

Get in front of people, create content, stay relevent / interesting in some way or another.

One of the final take aways from this aspect of the weekend is that, living in Spain, I go to Crossfit, Cocnsum (basically Tesco), and the school run, and every so often a coffee with diffrent friends during the week.

Rarely do I put myself into a place where there's lots of people to go and meet, and it's been a stark reminder of actually how good I am at it.

When you know what you've accomplished intetrnally, and never get to speak about it, you forget just how fucking amazing some of the stuff you've done actually is.

- £15 to £100k working as an employee in under 4 years

- Million pound proprty portfolio by age 30 (In Leeds, where properties were £40k a pop - thats a LOT of properties at that age!)

- The social media following, and the ability to share with others so they can grow their businesses too

- moved to Spain and settled permanantly

- Changed my body into a machine capable of doing many things that most people cant do like rope climbs, hand stand pushups and all those goddam burpees and pullups at age 51

There's many - and when you live with yourself each and every day, it's easy to forget until you get into a conversation with one or many people and you realise / remember the game at which you can play, but haven't, because you live 1,000 miles away.

It's been a very good weekend, and just finally on this, the reminder that to be yourself is all that people want.

When the mic went round the room and you introduce yourself, I explained how much I fucking hate dealing with tenants after 25 years - some may have been offended by the word 'fuck' of course, and that's fine - they probnably won't work with me, and that's ok.

But others specifically mentioned they loved the honesty - and although it is honesty, it's not anything amazing, it just is what it is, but most people don't speak it out loud.

Be you.

More importantly, be you, whilst being in front of more people - either in the room, or on a podcast, or while livestreaming your own stuff.

Oh, and if you DID want to speak to me - drop me a message and we'll jump on a call !