Leveraging Media Coverage

We've all been there: staring at a crammed calendar that looks more like a Tetris game on expert mode. Amidst the chaos, there lies an opportunity: the chance to amplify your voice, grow your brand, and leverage that hard-earned media coverage. But how do you leverage it without adding hours to your day? The answer lies in integrating, not adding, tasks into your routine. Let's dive in.

Extend the Reach

Weave your media moments into your existing communications. Got a fantastic feature in a magazine or a great interview on a podcast? Make those moments last longer by sharing them. Post on your social channels, reference them in your presentations, add them to your newsletters, or even incorporate them into your email signature. It’s not about bragging, but showcasing the value and expertise you bring to the table.

Streamline it: Create a dedicated "Press" highlight on your company's Instagram profile. Whenever you have a new feature, take a quick screenshot and add it for longevity and easy access.

Schedule Personal Media Check-Ins

Pencil in a recurring 15-minute slot to review your media coverage. Use this time to brainstorm how you can further leverage recent mentions, evaluate your current trajectory, or identify new organizations or journalists who might also resonate with your messaging.

Streamline it: Sync this check-in with your morning coffee or post-lunch break. Make it a habit, not a chore. Jot down ideas to share in later strategy meetings.

Delegate and Collaborate

You have a team for a reason. Collaborate with your marketing or PR team to brainstorm fresh angles or stories based on your recent coverage. Empower them to keep the momentum going, whether that’s by creating a blog post, designing infographics, or reaching out for follow-up opportunities.

Streamline it: Host a monthly brainstorming session. Keep it brief, focused, and let the creativity flow.

Be Authentic

When commenting on or sharing media mentions, keep it genuine. People resonate more with authenticity than a sales pitch. Share what you learned from the experience or why the topic matters to you. It's about building connections, not just visibility.

Streamline it: Don't have time for a thoughtful addition when sharing? Skip the blurb! A straightforward share or retweet can be just as impactful--and it's better than not sharing at all. Alternatively, use the voice-to-text feature on your phone to quickly record genuine reactions.

The Art of the Follow-Up

After a press feature, always send a personal note to the journalist or editor. It's courteous, fosters relationships, and keeps you top of mind for future opportunities. Plus, it’s a chance to offer yourself as a resource for upcoming stories.

Streamline it: Craft a template that includes what you would say every time. Then you only have to add specifics about the feature and personalized thanks before hitting send.

Celebrate Internally

Your team plays an integral part in every success, and sharing media mentions with them can boost morale and reinforce a sense of purpose. When the company is highlighted in the media, it's a testament to everyone's hard work and dedication. By sharing these moments internally, you not only keep everyone in the loop but also foster a culture of collective achievement.

Streamline it: Create a dedicated Slack channel where press mentions are shared and celebrated. This might encourage them to share it in their circles too; it's cool to see your company in the news!

In the end, leveraging media coverage doesn't mean adding more to your plate. It's about being strategic, integrating tasks into your routine, and remembering the value of your unique voice. The world wants to hear from leaders like you—so let’s make sure they do!

As a PR professional specializing in executive visibility, I'm always looking for ways to help you be more visible. Send me a message to schedule a one-on-one consultation where I review your recent media coverage and provide actionable feedback on how to better leverage it to boost your brand.

- Katie Radel founded Ripple Consulting Group in 2019 to provide strategic communications to organizations and individuals who need to connect with their audience and community to create positive, long-lasting ripple effects.