LinkedIn Demo Success, CEO-CMO Growth, Canva SEO Secrets, Top Newsletter Pages, Google Docs Refresh, Strategy Defense, Viral Video Tips
Margo Mulvihill
🌀 Fractional CMO | Digital Marketer with Sales DNA | Data-Driven Sales Funnel Expert | Helping clients with Demand Generation, Social Media Marketing, and Conversion Copywriting | AI Explorer 🤓
Every Interaction: A Chance to Make Someone Feel Vital.
Imagine a world where every interaction leaves the other person feeling indispensable, irreplaceable - vital.
Marketing guru Mary Kay Ash uncovered a profound truth: we all walk through life with an unspoken plea hanging around our necks - "Make me feel important"
For leaders navigating today's socially-connected landscape, this wisdom is more than a mere nicety; it's a superpower.
Social media has handed you a megaphone to acknowledge and celebrate the unique brilliance of your clients, colleagues, and connections on an unprecedented scale.
And modern sales intelligence?
It's your secret weapon for hyper-personalising your outreach, ensuring every engagement makes them feel like the center of your universe.
This beautiful fusion of social capital and sales mastery doesn't just build fleeting transactions; it forges enduring bonds of significance. Relationships rooted in authentic reverence for the human behind the title. Achievements inked in the indelible gratitude of feeling genuinely seen and understood.
So let this be your North Star: make them feel vital in every virtual handshake, every comment thread, every strategic outreach.
For when you honor the innate importance of those you serve, doors swing open, boundaries dissolve, and a whole new realm of opportunity awaits.
'Vitatergy' awaits. Lean in.
This Week's Top Sales and Marketing Reads
The caption is fantastic as well, really grabs attention and delivers.
This article by McKinsey outlines the hurdles in sustaining growth amidst economic uncertainties, spotlighting the essential role of CEOs and CMOs in spearheading growth.
It identifies three main issues: vague growth responsibilities at the C-level, underestimating marketing's impact, and a mismatch in marketing metrics versus business outcomes.
It suggests CEOs should carve out a growth-centric role involving marketing, collaborate closely with CMOs to reaffirm marketing's significance, and align marketing KPIs with broader business goals to fully leverage marketing's growth-driving potential.
HubSpot dives into how Canva, the Australian design giant now valued at $6 billion, skyrocketed to success.
By mastering SEO, focusing on specific search queries, and crafting targeted landing pages, Canva has become a powerhouse in search engine rankings, boosting its visibility and attracting more users.
Beyond its SEO success, Canva enriches user experience with its Design School and blogs, offers valuable lessons and resources, and grows through strategic global partnerships, including with big names like FedEx Office and Samsung.
While they've kept paid advertising to a minimum, their heavy investment in SEO and content marketing has made organic search a key traffic source, showcasing the power of strategic content and SEO in the digital age.
Grab some inspiration from here to boost your sign-ups!
This article discusses the importance of a newsletter landing page in driving growth and provides best practices for creating an effective landing page.
It emphasizes the significance of compelling copy, social proof, newsletter samples, and an easy sign-up process.
The text also highlights 19 examples of great newsletter landing pages from various publishers and individuals, showcasing their unique approaches.
You'll also get handy advice on making your landing page a hit, like being clear about what subscribers get, flaunting your newsletter's best bits, proving its popularity, and testing out different versions.
Recommended by LinkedIn
This article discusses significant updates to Google Workspace, particularly Google Docs, which has remained relatively unchanged for over a decade. The updates aim to create a more dynamic and interconnected workspace, integrating features such as video chats, interactive documents, and file format compatibility.
These changes reflect Google's response to competition from modern productivity tools like Notion, Coda, and Airtable.
The article highlights the challenges Google faces in evolving its products while maintaining a large user base and the increasing competition from innovative startups.
Additionally, it touches on other tech industry news, including antitrust investigations, facial recognition bans, and social media developments.
There’s a belief in tech that execution is all that matters, that strategy is for wimpy MBAs...That belief is wrong, and I have the scars to prove it.
This newsletter piece discusses the importance of strategy for startups, using an example of a failed startup called Breather.
Packy McCormick emphasises that strategy is crucial for success, even more so than execution.
He highlights the need for a clear diagnosis of the market, a guiding policy, and coherent actions to effectively implement the strategy.
The write-up is interspersed with examples and lessons learned from Packy's own experience at Breather, stressing the significance of strategic planning in the startup world.
The speaker Jason, a viral sensation with 4 billion views on TikTok, YouTube, and Instagram, is known for their satirical takes on cultural stereotypes.
Their secret? Craft relatable characters, drop them into intriguing situations, and capture it all with a dash of realism for that viral magic.
Jason's stresses the power of evoking emotions and crafting catchy hooks to keep viewers watching and sharing, thanks to social media's ability to make anyone a star with the right content.
The advice for aspiring creators? Start with snappy short-form videos to learn how to grab attention, then explore longer formats and even consider AI tools to spice up your content creation game.
This Week's Sales and Marketing News
That wraps up this week's collection of insights and breakthroughs in Sales and Marketing Reads!
Did a particular piece spark inspiration? Have ideas on how I can enhance this digest? Drop me a line, join the conversation in the comments below, or simply hit like to this newsletter.
Here's to another week of learning, growing, and breaking new ground together!
Stay innovative,
Margo
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🌟 Hi, I'm Margo, a Marketing Strategist, dedicated to helping experts scale their business using social media.
With 20+ years in sales and marketing and a passion for AI, I offer innovative strategies tailored to your goals.
Message me 💌 for a free strategy call. We'll explore how we can achieve your goals together.
Mary Kay Ash's insight is spot on - recognizing individuality is key in business 🌟 Aristotle said it well - we are what we repeatedly do. Excellence, then, is not an act, but a habit. Let's make feeling valued a habit in our interactions!
Helping industry experts tell their stories. Owner & Founder of Come Alive. Podcasting since the iPod Classic.
9moThis actually made me think of the opposite- once you realize everyone is normal (or special, however you want to look at it 😅) there is a lot less pressure. When you have nothing to prove, it's easier to be yourself. And when you are comfortable being yourself, you can focus on finding and connecting with the *right* audience instead of attempting to impress everyone.
Licensed Financial Wealth Planner | Certified Digital Marketer | I help professionals unlock the next level of their careers by offering license and certification consultancy.
9moSpotlighting the unique spark in everyone is truly a game-changer! Enjoying the curated content links and news you shared. 👍
Helping founders get sales right | Growing the best sales community | Sales Coach | Sales Advisory
9moSpotlighting what makes each person unique is key to building strong relationships. Keep shining that light!
I help companies make MORE money with less! | Copywriting & Marketing Strategy
9moCreating connections indeed, personalized touches excellent. Can't wait to explore exciting industry insights!