LinkedIn Has Changed...

---

12 September 2024 | Read Online

Welcome to Create Content that Sells

This is your go-to newsletter where I showcase the systems and strategies I use to monetize a 1-person online business through organic content on LinkedIn.

Read time: 3 minutes

---

Today’s Email: Unpopular Advice for LinkedIn Beginners

LinkedIn is often praised as a simple platform to master, but the common advice you hear might not get you where you want to go - especially if you’re just starting out.

Let’s dive into why.

---

1. The Common Advice:

Many seasoned creators on LinkedIn will tell you:

- “Don’t burn yourself out.”

- “Don’t overwork - make LinkedIn work in your favor.”

And while this advice might sound appealing, it’s not always realistic for beginners. Unless you’ve got the knowledge and resources to grow exponentially in just six months, you might want to ignore this.

---

2. My Reality Check:

It took me 4.5 years to reach 3,500+ followers and secure 8+ clients. Why did it take so long? Because I didn’t have the money for:

- LinkedIn Premium

- Sales Navigator

- Boosting Content

I had to build everything from the ground up, doing it all by myself.

---

3. So, If You’re Still Here, Here’s What I Want You to Do:

1. Commit a Minimum of 3 Hours a Day to Commenting + Outreach:

• Engage deeply with posts from top creators. Don’t just leave generic comments—offer genuine thoughts, experiences, and ideas. Treat every post as an opportunity to be seen and heard.

2. Commit an Hour to Learning LinkedIn on YouTube:

• There’s a wealth of free knowledge out there. Dedicate an hour each day to learning the platform’s top creators and best practices.

3. Ask Questions:

• Don’t be afraid to reach out to others to ask questions & network. Asking questions is a powerful way to learn.

4. Optimize Your Profile Every 3 Months:

• Your LinkedIn profile is a sales page. Update it every 3 months or so. Include 3 offers in the featured section. Your services, free product and paid offer

---

4. Why This Matters:

Starting from scratch on LinkedIn isn’t the easiest. It requires time, effort, and persistence. The moral of this “unpopular advice” is simple: hard work and dedication pay off, even if it’s not glamorous.

You won’t see instant results, commit to these steps, you’ll set a solid foundation for long-term success on LinkedIn.

---

Now that you’ve gone through the full post, here’s what to do next:

Get Access to My LinkedIn Content Strategy Guide™ for just $18.99

This guide is designed to help creators save time, money, and the stress of trying to figure out how to turn LinkedIn from a ghost town to a hub that attracts high-paying clients.

Get it here: LinkedIn Content Strategy Guide™

Bonus: Get My LinkedIn Content Kit (FREE)

Get it here: LinkedIn Content Kit

This will save you time and energy in finding the perfect resources for content creation and outreach.

Whenever you're ready, here are 2 ways I can help you:

1. Coaching Session w/ Aphiwe:

If you’re looking to take your 1-creator business on LinkedIn to the next level, then 1:1 coaching is the way to go.

Book here: 1:1 Coaching

2. Ghostwriting Services w/ Aphiwe:

I’ll optimize your profile, write your content, manage your engagements, and set up leads (optional) to scale your online business, allowing you to spend more time on the things that matter.

Book here: Ghostwriting services

---

Thank you,

Aphiwe Khumalo