LINKEDIN LEAD GENERATION IS DEAD

THE PITCH SLAP RUINED LINKEDIN LEAD GEN

LinkedIn Lead Gen is in the crapper. 

It is!

Pitch slaps ruined it for a lot of people. 

What’s a pitch slap on LinkedIn, you ask?

A pitch slap is when someone connects with you and pitches their service for business immediately after connecting.

It’s the worst. 

If you want to win business on LinkedIn, don’t pitch slap. 

It’s annoying and needs to stop because it’s killing LinkedIn Lead Gen, filling up inboxes quicker than the yellowpages filled up mailboxes in the 80's.

The key to succeeding with LinkedIn Lead Gen is to humanize your approach. Bring the personality back to your messages. 

But don’t get all flirty. LinkedIn DMs are not the place for that. That’ll kill your outreach faster than pitch slapping. 

So don’t go there…ever. 

Personal, casual conversations on LinkedIn take effort. It takes knowing who to reach out to. What to say, how to say it, and the best way for them to engage with it. 

That’s why LinkedIn created a phenomenal tool called Sales Navigator. 

LinkedIn Sales Navigator allows you to segment your audience and filter to the active people on the platform.

Normally, this can take a long time, and most fail or give up before truly working their TAM/SAM for a respectable and realistic period of time.  

Listen, I get it. It's hard. It takes patience.

So, how do you make this faster and have it deliver results? 

Onto the next section!

LINKEDIN AUTOMATION IS THE PATHWAY FOR LINKEDIN LEAD GENERATION

So, you've now compiled your list of 1,000 prospects that are active on LinkedIn. 

You start hitting connect like it's whack a mole.

Copying and pasting the spam cannon w/ the calendly link, just hoping that some lucky person is going to the click the link to meet with a complete stranger for a solution that they know nothing about.

Can we see why this isn't working?

And them, it stops.

Daily limit 25 invites.

And you repeat this, day in and day out.

The lottery machine lever is pulled but rarely pushes out gold.

And when it does? The quality of that lead coming from a cold DM with no context? Let's say it's likely a 3 or a 4 on a scale of 1-10.

• high expectations due to low trust in new relationship
• high propensity to churn
• high propensity to just suck

WARNING: 

Not all LinkedIn automation tools are great; some get flagged and will get your LinkedIn profile banned!

They are like hopping in the Firebird on a hot summer day. No tops on, whipping down the highway at 100 mph - just living it up!

Slow down grandpa!

Nope, that's still gonna get you pulled over every time bad boy, but I like the look.

So choose your tool wisely.

Maybe we slow it down a bit and let the LinkedIn Police tend to other problem children, cool?

CHOOSING THE FAST LANE - A LINKEDIN AUTOMATION TOOL THAT WORKS

When you are considering which automation tool to use on Linkedin, there are several factors to consider.

• Reputation of company / provider
• Policies around honoring LinkedIn's API and privacy policies
• Ease of onboarding
• Ease of use
• Positive Results

Let's talk about that last one, as a tool cannot and does not guarantee positive results.

The single biggest indicator of the success of a LinkedIn Automation campaign is messaging.

The second biggest indicator of the success of a LinkedIn Automation campaign is relevancy.

Messaging, Timing, Product Market Fit, the fun stuff.

The third biggest factor?

Not isolating to the LinkedIn Inbox only.

Utilizing omni-channel pathways to rotate the message intuitively across LinkedIn DM's, email and sms.

Imagine, a LinkedIn DM and email arriving within 30 seconds of one another, quickly followed by an SMS.

That's going to get attention.

That's what it takes in today's ultra competitive fight for attention.

Because content is absolutely critical to lead the charge, but it's passive and you need to be direct.

You need be pairing daily content with intelligent and coordinated outreach on the backend, all tracked with dashboards and analytics.

You need somebody to step up and provide this so you can unlock your future revenue at last!

"Ah, if only somebody would deliver this solution for me! Where they actually just write the messaging and onboard me and just make it happen!"

Listen, we hear you.

And we've got you.

And today I'm releasing a waitlist where we will unlock 10 free users, with additional waitlist being invited onto our platform over the coming months.

INTRODUCING, MAGNETIC MAIL

LinkedIn Lead Gen isn’t dead.

Bad messaging and automation at scale is dead.

With MAGNETIC MAIL, you are able to connect with people in a meaningful way and manage your inbox effectively. 

A way that makes prospects jaw drop and say:

“That was the most organic way to start a conversation I’ve ever seen.”

A VP of Sales at a major Tech company said this and is recently testing it for his sales team…

Yeah, it’s that good. 

LinkedIn Lead Gen isn’t dead. 

When you have the right people, process, and technology in place.

When you have the right messaging.

When you have the right channels to deliver across.

When you have the right tool to do the work for you, allowing you to do you.

So, we built that.

And it's here.

And we are selecting 10 FREE users to celebrate the release of MAGNETIC MAIL by signing up on the waitlist below.

This past week, over 100 people signed up in one day alone.

We anticipate brining on 200 users total to the platform in 2024, as the majority of our work will continue to go into our existing Enterprise Client Portfolio while we continue to build and test the product that best fits our end user needs from a performance and results standpoint.

And yes, we write the messaging;)

Here is where I am going to make a big ask to each one of you today. Please send this newsletter on to as many people as you an in the next 2 minutes. Screenshot, forward, text, etc.

I can't tell you how much that would mean to me.

I want 1,000 plus on the waitlist so we can go back to our investors and ask for more money to build out a bigger team to support a bigger movement.

Are you with me?

SIGN UP FOR THE MAGNETIC MAIL WAITLIST HERE!

Sign up on the Magnetic Mail waitlist today to see if this tool is what you’ve been looking for to bring your LinkedIn Lead Gen back from the dead. 

Let's do this thing.

Steve

Sick of shit not working?