LinkedIn's Secret Algorithm Changes: 7 Updates You Need to Know to Win in 2025

Hold onto your hats, tech founders! LinkedIn's algorithm has been quietly undergoing a transformation, and if you're not paying attention, your content could be lost in the digital dust. 💨

Remember those days when you could just slap a few hashtags on a post and watch the likes roll in? Yeah, those days are gone.

LinkedIn's algorithm is getting smarter, more sophisticated, and more focused on meaningful engagement.

But don't panic! This newsletter is your cheat sheet to navigating the latest changes and ensuring your content gets seen by the right people.

Here's what you need to know:

1️⃣ Engagement is Down (But Don't Freak Out): Overall engagement has dipped by 10% in recent months. But don't despair! This just means you need to be more strategic about the content you create and how you engage with your audience.

2️⃣ Vertical Video is King: Move over, boring text posts! Vertical video is exploding on LinkedIn, with a whopping 165% growth compared to last year. It's time to embrace your inner Spielberg and create videos that captivate your audience.

3️⃣ AI-Generated Comments Are a No-No: Using AI to automate your comments? The algorithm is catching on, and it's not happy. Focus on genuine interactions and thoughtful responses to build real relationships.

4️⃣ "Hidden Promotions" Get Punished: Trying to sneakily sell your product in every post? LinkedIn's algorithm is on to you. Be transparent, provide value, and focus on building trust with your audience.

5️⃣ Boost Your Reach with Paid Options: LinkedIn now offers a "Boost" option for Business Pages, allowing you to increase the visibility of your posts with paid promotion.

6️⃣ Not All Engagement is Created Equal: Comments are king, followed by saves, shares, and lastly, likes. Focus on sparking conversations and creating content that encourages deeper engagement.

8️⃣ Keywords in Comments Are Your Secret Weapon: Want to boost your post's visibility? Drop relevant keywords and industry-specific terms in your comments to signal to the algorithm that your content is valuable and relevant.

Ready to adapt your LinkedIn strategy and conquer the algorithm?

What's your biggest LinkedIn challenge right now? Share your thoughts in the comments!

That's a Wrap for 2024! Happy Holidays from the AIverage Joe Crew 🎁

As the year winds down and the smell of gingerbread cookies fills the air, we wanted to take a moment to express our sincere gratitude for being part of the AIverage Joe community.

Thank you for subscribing to our newsletter and joining us on this wild ride through the world of AI-powered content marketing. We've had a blast sharing insights, strategies, and (hopefully) a few laughs along the way.

We're taking a short break to recharge our creative batteries and stuff our faces with holiday treats, but we'll be back in 2025 with even more valuable content, including:

🦙 Actionable guides and frameworks to help you conquer your content marketing goals

🦙 The latest AI news and trends (because who doesn't love a good robot revolution?)

🦙 Expert insights and strategies from the Arrow AI team

🦙 And, of course, a healthy dose of humor and personality (because let's be real, marketing shouldn't be boring)

In the meantime, we wish you a happy and healthy holiday season filled with joy, laughter, and maybe even a little bit of content creation inspiration. (Just don't forget to take a break from your laptop and enjoy some quality time with loved ones!)

Stay safe, stay warm, and we'll see you in the new year!

Happy Holidays.

Rolan Reichel - Founder of Arrow AI