Live from Chicago with Apparel Redefined and IMEC

Born in 1970, Apparel Redefined was originally named Angie & Rich’s Custom Screening & Monogramming. It was a bonafide startup; Angie and Rich started the business working out of their garage. They made tees for the local rec, police, and fire departments.

The disco era ushered in a fashion revolution. T-shirts went from dull undershirts to blank canvases for self-expression. Angie & Rich’s grew substantially thanks to this culture shift.

Fast forward and paying homage to the original owners, AR is now Apparel Redefined. With over 50 years of experience, Apparel Redefined specializes in transforming athletic wear through cutting-edge decoration techniques and a commitment to quality and speed. Apparel Redefined loves to help entrepreneurs deliver on their “Brand Promise” with World-Class Branded Apparel Solutions.

IMEC Illinois is a team of improvement specialists and technicians dedicated to providing organizations in Illinois with the tools and techniques to create sustainable competitive futures. The experienced hands-on team at IMEC works closely with its manufacturers to plan critical business improvements in the areas of Leadership, Strategy, Customer Engagement, Operations, Marketing, eCommerce and Workforce.

Join John LaRoy and Derek Brubaker from Apparel Redefined in this discussion with Jaclyn Kolodziej from IMEC.

Key Highlights

• Print-on-demand technology and its benefits in the apparel industry. 0:00

• Using digital technology to improve screen printing quality. 8:25• Empowering businesses through custom merchandise and creating lasting memories for customers. 12:19

• Manufacturing, marketing, and SEO with a focus on iMac and Apparel Refine. 16:40

• Branding, marketing, and apparel industry insights. 24:05

• Brand promise, market opportunities, and business advice. 30:50

• Business growth, relationships, and marketing strategies for manufacturers. 35:18