LiveWire S2 Del Mar® Took the Spotlight at CES 2024

Exciting News from CES 2024! LiveWire's S2 Del Mar took the spotlight at this year's CES in Las Vegas, featured within the impressive booth of our partners at Mitsubishi Electric US, Inc. Mitsubishi's cutting-edge power modules play a crucial role in the S2 Del Mar, making it the first motorcycle in the nation to integrate their advanced electric-power technology. 

CES, a premier global technology event with over 130,000 attendees and 4000+ exhibitors, is known for hosting esteemed companies worldwide. In 2023, Mitsubishi Electric's CES booth ranked #12 out of 3200. This year, they made an even greater impact in the popular Automotive area, focusing on "A More Vibrant and Sustainable Society." LiveWire was excited to join forces with Mitsubishi, displaying the S2 Del Mar at CES 2024 and highlighting our partnership in optimizing the power module within the S2's high-performance motor.

The preparation for CES involved a collaborative effort from LiveWire's Marketing team, ensuring the success of this showcase. This collaboration is a significant win for both Mitsubishi and LiveWire, providing extended exposure to innovation enthusiasts and elevating both brands.

Congratulations to the dedicated teams in Marketing, Engineering, Product Development, and across LiveWire for their effective collaboration and seizing this opportunity.

About CES:

CES is a showcase for companies in consumer technology, featuring manufacturers, developers, and suppliers. It is renowned for its annual conference where industry leaders address relevant issues. CES serves as a proving ground for breakthrough technologies and global innovators, allowing brands to showcase products, meet new partners, and unveil the latest releases. Owned and produced by the Consumer Technology Association (CTA), CES is the only trade show offering a comprehensive view of the entire tech landscape in one event.