Long-Term Support for the Hispanic Community: What's Your Commitment?

Reflect on your commitment to the Hispanic community this Hispanic Heritage Month.

¡Hola BOLDer! 👋

As we approach Hispanic Heritage Month, we invite you to reflect on your commitment to the Hispanic community.

At BOLD, our commitment is resolute: To connect American brands with the Hispanic community, giving them unparalleled visibility and fostering authentic, enduring connections. We firmly believe that marketing must transcend fleeting campaigns and deeply resonate culturally, ensuring that every message is relevant and profoundly impactful.

Did you know that 38% of Latinos in the United States feel that the American Dream is out of reach? This statistic underscores the challenges this community faces and our immense opportunity as brands to effect real change. Establishing deeper and more authentic connections with the Hispanic community isn't just a choice - it's an imperative for any business aspiring to be inclusive and socially conscious.

In a country where Hispanics represent 14% of the GDP, brands are indispensable in social and cultural enrichment. This isn't solely about creating captivating campaigns. It's about being intentional in every action, truly understanding the audience, and building bridges that strengthen trust and loyalty.

During Hispanic Heritage Month, we urge you to consider how your company can earnestly commit to the Hispanic community in September and throughout the year.

It’s time to prepare for Hispanic Heritage Month.

Are you ready to make the commitment?

This is the perfect time to begin or strengthen this commitment. Let’s work together to create campaigns that resonate, inspire, and leave a lasting impact.

How does your company commit to the Hispanic community? It’s not just about a temporary campaign; it’s an opportunity to integrate this commitment into your long-term strategy. Take a moment to reflect with your team. Now is the time to discuss how to strengthen this commitment, integrating it into every aspect of your marketing plan. The growth is there, and it’s palpable. What actions are you taking to ensure your brand participates in and leads this change? How are you planning to make this commitment a central part of your strategy, not just now but for the future?

What is your commitment to the Hispanic community starting today?

Establish a meaningful and effective commitment to the Hispanic community and strengthen the relationship between your company and this important demographic group. Here are some tips to help you achieve this.

👉 - Hiring Hispanic Talent

Hiring more Hispanic employees will increase diversity in your workforce, enrich the company culture, and improve your connection with the Hispanic market.

👉 - Hispanic ERGs

Establish Hispanic Employee Resource Groups (ERGs) to support and empower your Hispanic employees, ensuring their voices are heard in corporate strategy.

👉 - Culturally Relevant Ads

Adapt your ads to reflect the traditions and values of the Hispanic community authentically. Use imagery and messaging that culturally resonate, and ensure they’re placed in media that is popular among this group.

👉 - Community Engagement

Sponsor cultural events and participate in festivals to demonstrate your commitment to the Hispanic community and build lasting relationships.

👉 - Economic Empowerment

Support Hispanic businesses through collaborations and development programs, contributing to the community's economic growth.

👉 - Measuring and Reporting Impact

Establish KPIs to measure the impact of your initiatives on the Hispanic community and regularly report progress to maintain transparency and commitment.

🎁 Extra TIP - Integrated Marketing Strategies

Develop an integrated marketing strategy that combines digital advertising, social media, and branded content to capture the attention of the Hispanic community. Aligning all marketing efforts under one culturally relevant message will amplify your campaign's impact and reinforce your commitment to the Hispanic community.

Are you ready to commit?

Annual Review and One Pager for Puerto Rico Research Hub at UCF

Do you need to present your data in a visually appealing and professional way?

The Puerto Rico Research Hub at the University of Central Florida trusted us to effectively and visually communicate their survey results to the U.S. Congress.

For this project, we designed a detailed report and a one-pager that clearly and visually highlights the key points while maintaining a cohesive graphic identity.

Would you like to learn more about this project, or need to create a report for your organization? Explore the complete portfolio of this work with the Puerto Rico Research Hub at UCF.

Why Data is Key to Success in Hispanic Marketing

Companies that regularly conduct data audits see a 30% increase in campaign effectiveness. To authentically connect with the Hispanic community, it’s crucial to understand what the data tells us and how to turn that information into concrete actions. Do you want to understand your data to see how it can help you with your strategy and make informed decisions to reach the Hispanic market?

Prepare for Hispanic Heritage Month with a Data-Driven Strategy

Have you ever wondered how using data can boost your marketing strategy? With Hispanic Heritage Month approaching, this is the perfect opportunity to start connecting with the Hispanic audience.

Launched in September 2014, Coca-Cola’s “Orgulloso De Ser” campaign used data to personalize its messages around the cultural significance of last names, creating a powerful emotional connection with the Latino community. Discover how to use data to connect authentically with the Hispanic audience in our latest article.

Read our latest article and learn more about the entire campaign and how to prepare for Hispanic Heritage Month.

Who would you like to see on the podcast?

If you have someone in mind that you'd like to see on upcoming episodes of Hablamos Spanglish, you can suggest them on our website.

BOLD Joins the NAHJ!

We are pleased to announce that BOLD is now a member of the National Association of Hispanic Journalists (NAHJ), the leading organization dedicated to promoting the representation and advancement of Hispanic journalists in the United States. This collaboration strengthens our mission to connect brands with the Hispanic community through authentic and culturally relevant communication strategies.

Ana Carolina Salazar Is Named As Chair of the Women United Luncheon Committee

Florida United Way, organizes key events promoting women's empowerment and inspiration in our community. Ana Carolina is part of this initiative this year, which aligns with our mission to create a positive and lasting impact.

Want to learn more?

BOLD Takes a Step Forward with WeIGNITE 2024

BOLD has been selected to join the August 2024 Cohort of WeIGNITE, a powerful initiative by WBENC powered by EOS® (Entrepreneurial Operating System®).

This is not just another achievement for BOLD; it’s an opportunity that will allow us to continue expanding our impact in the Hispanic market. By joining a group of women entrepreneurs who are making a difference, we are ready to take our strategies and services to the next level.

Beyond business growth, this journey focuses on strengthening our community, fostering collaboration, and applying innovative tactics to connect brands with the Hispanic market in an authentic way.

The best is yet to come!

Let’s Celebrate Our Olympic Players: BOLD Goes Purple.

Join us for a special celebration! On September 1st, we invite you to warmly welcome seven of our Olympic players as they come home. The event will take place during the match between the Orlando Pride and NJ/NY Gotham, at 6:00 PM at Inter&Co Stadium. It’s time to show our support by filling the stands!

Tickets are already available, with options for everyone, including West Club seating for a premium view.

Reserve your seats here: Buy your tickets

Join us and let’s make this night an unforgettable celebration!

Join Us At SocialCon 2024!

We invite you to join us at SocialCon 2024 on September 18th! This event will set the tone for the future of social media, and our CEO & Founder, Ana Carolina Salazar, will be there! 

Immerse yourself in a learning environment with industry experts, gain new skills to enhance your strategy, and expand your network. Participate in panels and interactive workshops, and explore the latest trends and education on social media.

You won’t want to miss it!

Location: Hi Hello Labs - 130 South Orange Avenue #210 Orlando, FL 32801 Join us and be part of the transformation of social media marketing.

Join us in the transformation of social media marketing.

An Inspirational Talk for the Blackstone LaunchPad Program at UCF

On September 10th, our CEO, Ana Carolina Salazar, will inspire as a speaker at an event hosted by the Blackstone LaunchPad Program at the University of Central Florida. The talk will highlight social media strategies for personal & business success and 1-on-1 micro-coaching sessions for entrepreneurship students.

Prospera’s 2024 Advanced Program for Small Businesses 

This month, BOLD attended the first session of the Advanced Program for Small Businesses organized by Prospera. This program runs from August to December and is designed to strengthen and enhance business development through specialized sessions on financial management, risk mitigation, human resources, and strategic planning.

Stay tuned to learn more.

Empowering Women at the Orlando Women’s Conference

On September 12th, Ana Carolina Salazar will speak at the 14th Annual Orlando Women’s Conference, organized by Orange Appeal. This significant annual event is committed to empowering female leadership through sessions covering topics from community leadership to personal and professional success. Attendees will also enjoy a Marketplace featuring the latest in beauty, health, and self-improvement, as well as inspiring keynote speeches during the luncheon.

Join this experience!

BOLD’s CEO at the 2024 Latino Leadership Conference

On September 19th, our CEO, Ana Carolina Salazar, will represent BOLD at the 2024 Latino Leadership Conference. She will serve as a panelist at an event organized by the National Diversity Council and share her insights and experiences on communication and building Latino brands as a part of the "Communication and Latino Brand" panel. This event unites Latino leaders who inspire transformation and drive change across the country.

Learn more about the power of communication in the Latino community.

Motivating Female Leaders at the CULTIVATING HER Conference

Ana Carolina will join the CULTIVATING HER Conference as a panelist on September 21st. Organized by She Cultivates Orlando, this event aims to empower women entrepreneurs through panel discussions, marketing workshops, and more. Ana will bring her expertise to a panel that promotes collaboration and mutual support among women leaders.

Discover new ways to grow and collaborate with other women entrepreneurs.

Inspiring Small Businesses at the Business United Summit

On September 26th, our CEO, Ana Carolina Salazar, will be speaking at the Business United Summit, organized by Heart of Florida United Way. Ana will lead one of the breakout sessions titled "Small Business, Big Impact: How Small Businesses Can Drive Community Change," where she will share her vision of the transformative role of small businesses in the community.

Discover how small businesses can make a big impact on society.

Social Media Calendar for September

We are about to kick off September, and we are highlighting the celebration of Hispanic Heritage Month (Sep 15 - Oct 15). Join us in honoring and celebrating the rich culture, history, and contributions of the Hispanic community in the United States.