Looking for Wine-in-can Partners

In WICresearch.com's ground-breaking Brand Image report, we selected 17 wine-in-a-can (WIC) brands (see picture) to survey 1,780 respondents, who answered 100+ questions. We discussed some of the results in the most-attended conference session at @WBWE 2019, and presented a summary in our report WICR-2020-S1.

We are going to conduct another survey, and are looking for partners who want to be one of the 17 brands!

We expect to survey 1,500-2,000 people, aged 21-80+.

This will present one of the most complete pictures of today's wine-in-a-can consumer. and combined with WICresearch.com's previous surveys it will position your wine brand to capture a greater share of today's fast growing and dynamic market that currently features over 550 wineries who offer 1,400 SKUs of WIC.

We will be finalizing the 17 brands shortly and sending out the survey. If you currently can your wine, or are investigating canning, please contact us soon.

Additionally, by comparing this survey with our earlier survey it will enable you to gain insight as to the effects of the SARS-CoV-2 pandemic, and the Direct-To-Consumer (DTC) shift.

If you have any questions, please contact me at wicresearch.com@gmail.com

I look forward to working with you! Robert

p.s. For those of you who think cans are inferior to bottles, Listen to our interview on conducting the first blind taste test of identical wine: bottle vs. can.

p.p.s. And don't forget to check out the winners from the first, and only, dedicated wine-in-can competition, held in July in Napa Valley, CA. Here are the 2020 winners!