Luxury Brand Manager

Brand Manager SA Prestige

Location: Cape Town

About PDS

 Prestige Distribution Services (PDS) is a subsidiary of The Prestige Cosmetics Group (PCG), which provides distribution and commercial services to Coty Beauty SA (Pty) Ltd.  Employees of PCA are 100% dedicated to Coty and work on exciting prestige fragrance brands such as Hugo Boss, Gucci, Burberry, Calvin Klein and Marc Jacobs to name a few.

 About Coty

Coty is a global leader in beauty. We’re World #1 in Fragrance and World #3 in Color Cosmetics. Our iconic portfolio of more than 77 brands are sold in over 150 countries around the world. We believe in beauty with a purpose and brands that inspire, no matter where they are in the world. The Coty Africa team is bringing our business of BEAUTY, to life in Africa – localized and sustainable. 

 Job Purpose

 To take responsibility for the planning, management and execution of all marketing, advertising, and promotional activities towards achieving the brand(s) strategy. Key deliverable is the successful execution of international brand strategy and programs with local market insights and topspin. In addition, the Brand Manager is responsible for the implementation of brand(s) omni-channel and digital marketing objectives and overall financial performance of the brands, ensuring profitability and market share / brand ranking growth.

 Job Requirements

 As the brand manager you will be responsible for ensuring Coty brands grow their relevant markets shares through successful management of the brand portfolio and executing marketing strategies.

 Your main areas of responsibility will include the following:

 ·       Gross & Net Margin ownership at brand level

·       Retail sales performance co-ownership

·       Developing strong strategies relevant to competitive positioning and channel focus

·       Managing marketing campaigns across TV, print and online platforms to ensure that products and services meet customers’ expectations and to build the credibility of brands

·       Managing all in store/trade marketing executions to the required global standards

·       Analyzing the success of marketing campaigns and creating reports

·       Carrying out competitor and market research in order to keep up to date with customer trends, as well as trying to predict future trends

·       Effectively communicate marketing activities across multiple functions, and obtain global approvals where necessary

·       Managing a marketing budget

·       Building relationships with key suppliers and global contacts

·       Forecasting for all relevant non-saleable materials in order to execute campaigns successfully

·       Forecast for testers and ensure sufficient service to the trade, while monitoring tester ratios

·       Managing inventory levels & master data of all non-saleables

·       Product Lifecycle Management – global and local discontinuations, innovations

·       Managing promotional strategies and ROI: Sets; GWPS; Retailer KCPS/Discounts; Co-op

·       Administration and Reporting

·       Educating stakeholders on your brand and brand strategy

·       Regular feedback to global teams on best-in-class executions, and market education

 Job Profile

 Education:

·       Qualified to bachelor's degree level, BCom marketing or equivalent

 Required experience:

·       5-8 years of experience in luxury retail industry brand management

·       Proven ability to drive retail success of a brand/product

·       Managed marketing budgets essential

·       Experience in managing luxury licensed brands.  Fragrance, Colour and Skincare an advantage.

·       Knowledge of the market and understanding lifestyle category and market segments

·       Social media and digital marketing experience

  Technical Skills and Competencies:

·       Strong business and financial acumen and able to influence P&L to reach financial KPI’s

·       Analytical skills and attention to detail

·       Strategic thinking, creativity and innovative ideas for campaigns

·       Project, time and change management skills with diverse audiences and environments

·       Strong planning. organisational skills and can work with ambiguity

·       Manages stress and can work on multiple complex projects simultaneously

·       Strong market research skills, understands and can forecast trends

·       Able to lead self and others, with strong interpersonal skills, EQ, coaching and teamwork abilities

·       Customer centric approach and the ability to respond to consumer and customer needs

·       Ability to work independently and employs sound judgement in decision making

·       Full proficiency in English language.  Confident in both written and spoken communication with the ability to present and influence at all levels

·       Proficiency in MS Office (intermediate to advanced)

Travel

·       5-10% of role

 Impact and autonomy

Level of autonomy:  Defines recommendations and proposes optimization solutions in a less structured environment.

Impact: Subject to broad practices and procedures covered by global guidelines, achievement of a circumscribed operational activity, and to managerial direction. Freedom in the use of the means to achieve 3-6 months projects

Benefits

Competitive guaranteed TCTC package

Company performance bonus based on global company performance. (variable pay, not guaranteed)

Learning and growth opportunities on-the-job with access to Coty Academy

Omni-working policy for 50/50 between home and office

Inclusive, dynamic start up culture

23 days leave per annum

Employee Wellness Programme

Product allocation

Company pension contribution

Company medical aid scheme, means no pre-screenings for membership

Preferential rates for Gap Cover

Study leave for related studies as per Study Policy

Opportunities to apply for global roles after a reasonable tenure with Coty Africa

Seniority Level

Professional

Industry

Wholesale & Retail | Beauty

Employment Type

Full-time

Preference will be given, but not limited to, candidates from designated groups in terms of the Employment Equity Act.

Please send applications to Jacky_Kannemeyer@cotyinc.com by 30 June 2024 with your updated CV and a cover letter.

Privacy:

Note that Coty takes the processing of your personal information seriously and in accordance with the South African Protection of Personal Information Act, 2013, as amended from time to time (“POPI”). All information, statements, data, and content (such as CV’s/photographs /videos) which you submit to Coty are likely to reveal your gender, ethnic origin, nationality, age, and/or other personal information about you.

By submitting your application, you give consent and authorize Coty to undertake collection, processing, and further processing of your Personal Information for the purposes of potentially securing employment.

As an applicant you agree to make available to Coty all necessary personal information required for the purpose of potentially securing employment.