Luxury sector: why and how to improve customer experience?
Stephane Contrepois
Founder CEO @MyFeelBack - Collect & use customer feedback ⭐ | From 💬 to 📈
When marketing to customers of a luxury brand, delivering an enjoyable customer experience is one of the most important things to consider. When selling a luxury item or service, you are well aware that you are selling an experience and convenience just as much as you are selling a good or service.
This means that at any point, if the experience becomes less than luxury, the customer will walk away from your brand without hesitation. Because selling luxury means selling customer experience, initiating innovative opportunities for customer feedback is a must.
Customer feedback is your quick access guide to improving your customer experience. When customers provide you with their opinions on how you are doing, they are giving you valuable access into how to improve your company and sell more. It doesn't matter if the feedback is good or bad, it can be used to your advantage if you know how to properly analyze and act on it.
Luxury sector companies need to use this tool in order to keep their companies on track and keeping their customers happy. Here are 4 tips on how to use customer feedback to improve your luxury customer experience.
#1 Find where your luxury customers live their virtual experience
One of the best ways to better access your customers, and therefore get relevant feedback...
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