Making Money Online through Internet Marketing - Part 1 What is Internet Marketing & Part 2 Types of Internet Marketing

Below are Part One and Two of Making Money online through Internet Marketing. Please feel free to reach back out to me for a discussion. I am providing a high level overview here to just wet your appeitite.

1.   What is Internet Marketing

Internet marketing is also referred to as online marketing, web marketing, email marketing, data driven marketing, and digital marketing as well as several other terms used by others depending upon the point they are trying to get across. Some of these titles are also considered “TYPES” of Internet marketing. What is Internet Marketing’s description is also varied by who is describing it. Basically, it is the use of the web to advertise (market) direct sales. There is multimillions of people on the internet everyday opening up vast opportunities to sell products to the consumers.

According to Webopedia, the internet as an advertising platform is used in conjunction with television, radio (less so now a days), newspapers, and magazines to get advertisements into the hands of the consumers. However, it is becoming the number one method of advertising in the world. Each year more and more people are using the internet for shopping. Advertisers are also using Internet Marketing more because it is cheaper to use than the other traditional methods. Plus according to MarketingSchool.org, customer demographics and preferences are easier to track. Making targeting specific segments of consumers with certain ads increasing sales prospects possible.

2.   Types of Internet Marketing

There are many types of Internet Marketing. I’m going to concentrate on the 12 most common referred to types. As in most things, the names I use below might be slightly different than what others use. These are the names I am use to using. I’ll put them in alphanumerical order.

• Affiliate Marketing – Working with other businesses to make it easier for consumers to shop for products online.
• Blogging - The easiest way to blog for money is to get paid for showing advertisements on your blog.
• Content marketing - a form of marketing focused on creating, publishing, and distributing content for a targeted audience online.
• Data-Driven Marketing - a process by which marketers gain insights and trends based on in-depth analysis informed by numbers. 
• Display Advertising – The use of banner ads and other graphical advertisements to market products online.
• Email Marketing – Communicating with customers through the use of carefully designed emails.
• Inbound Marketing – Boosting the value of a company's web presence by adding unique content like blogs, games, and tutorial videos.
• Paid Advertising Marketing - a form of marketing and advertising which uses the Internet
• Referral Marketing - Using internet channels to encourage consumers to recommend products to their friends and families.
• Search Engine Optimization - Using search engines to help connect users with the products and services they are most interested in. Companies can pay to receive preferential ranking in a list of search results. A free and organic way for companies to improve their visibility on search engines.
• Social Media Marketing – Using sites like Facebook and Twitter to connect with customers.
• Video Marketing – Using web videos for promotional purposes.

I strongly suggest you select an Internet Marketing type and concentrate your efforts in just that type until you have mastered it. Some of them overlap with each other but master you main type first before moving on to other types. You will find that this strategy makes your work effort run a lot smother. I personally concentrate in Affiliate Marketing. It has so much to offer and is very broad already. The opportunities within it are limitless.

Figure 1. Internet Marketing Types

In my next post tomorrow, I will write about Parts 3 - Is Internet Marketing Profitable or is it a Scam, Part 4 - The pro’s and con’s of Internet Marketing, and Part 5 - The more detailed pitfalls of Internet Marketing. It should a little more interesting than today’s post.

 LET SUCCESS ALWAYS BE WITH YOU