Market for digital marketing agencies projected to x2
Today’s Insights
💼 The market for digital marketing agencies is projected to x2 between 2021-2027
According to Flippa, the global market for digital marketing agencies was estimated to be worth approximately $4.2 billion in 2021 and is expected to reach $9.4 billion by 2027.
Flippa, an online business marketplace, is now listing agencies as a new category on the platform.
The company estimates that there are 200,000 digital agencies operating globally.
Earlier this summer, The Wall Street Journal published GroupM’s analysis showing that global ad spend (including traditional) will reach $1 trillion by next year.
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🌐 Google adds links to the Internet Archive’s Wayback Machine
Users can now view older versions of web pages directly from the search interface. This feature is available globally to users in 40 languages and can be accessed on the ‘about this page’ section.
🔍 Study: Google AI Overviews show 46.3% overlap with top search results
A study by Rich Sanger and Laurence O'Toole found that half of the links in AI summaries are identical to those in traditional search results. It also found that YouTube and Wikipedia are the most frequently cited sources with 3.88% and 3.76% respectively.
🛍️ Google is bringing back shopping results in AI Overviews
Some users are seeing shopping and product results in Google AI Overviews for commercial and informational queries after Google withdrew them earlier in the year.
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⚖️ EU court dismisses Google’s appeal on $2.65B antitrust fine
The ECJ ruled that Google unlawfully favored its own shopping service over competitors, maintaining the €2.4 billion fine from 2017. It noted that Google "failed to meet the legal test for a duty to supply access to comparison shopping services."
📺 YouTube introduces pause screen ads on smart TVs
YouTube will now show ads while users pause videos. The paused video appears in a small window on the left, with a "Sponsored" ad featuring the advertiser's name and logo on the right. Users can decide to dismiss or learn more about the ads.
🔍 iPhone will introduce a Google Lens-like ‘visual intelligence’ feature to iPhone 16
Apple's ‘visual intelligence’ will enable users to perform visual searches that can analyze objects, landmarks, and text directly on their iPhone 16. Users can also use this tool to send queries directly to ChatGPT. Apple says the feature will be available in October for U.S. users and expand to other regions by December.
🎥 Spotify explores paying YouTube video creators to share content on its platform
The deals, of up to 7 figures, aren't focused on ad revenue or content production but reportedly aim to boost Spotify's video offerings and engage its users.
🚫 Australia is moving to ban children from social media
Australian Prime Minister, Anthony Albanese, says the government will set a minimum age for kids to access social media. “We want them to have real experiences with real people because we know that social media is causing social harm,” he said. The age limit will likely fall between 14 and 16.
You’re caught up 🎊
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Google Ads Specialist | Driving sales/leads/calls for businesses worldwide | Expert in High-Impact Google Ads Strategies | Specializing in data-driven insights to maximize ROI and drive measurable growth.
1moExciting developments in the digital marketing landscape! The reintroduction of shopping results to AI Overviews by Google is a game-changer for e-commerce strategies. This move underscores the importance of integrating AI to enhance user experience and drive conversions."
Managing Director specializing in Outdoor Advertising and Business Growth
1moInteresting! While digital marketing continues to soar, OOH advertising remains a powerful tool for reaching broad audiences. A well-rounded marketing strategy often benefits from both digital and traditional channels.
Creative Content Writer & Digital Marketer |
3moThe nearly 200% leap in the digital marketing space makes sense, especially considering how it’s often portrayed as a fast track to success. With startup costs being lower than many other business models, it’s no wonder people are flocking to it. According to Business Research Insights, SEO is currently leading as the top trend. It’s not just hype—this growth really shows how accessible and scalable digital marketing has become. Kole Ogundipe What are your thoughts on SEO dominating the scene?