The Marketing Corner Newsletter | 9.23.24

Changing this up a little bit for you all. 😏

Welcome to the NEW, revamped Marketing Corner Newsletter!

Editor’s Note: Hey everyone! It's more important than ever to stay ahead of the curve, and while I was in the middle of my podcast and radio show this weekend, the idea of a new format for my newsletter popped into my head. So, starting right NOW, I’m diving into some key strategies that can help boost your marketing game, no matter the size of your business. Whether you're a solopreneur or running a small team, the goal is to simplify your efforts and maximize results.

Let’s get into it!

Quick Marketing Tips

1. Repurpose Your Content: Don’t let great content live and die in one place! Take that blog post and break it into smaller pieces for social media, or turn a podcast episode into a video snippet for YouTube.
2. Personalization is Key: Tailoring your messages to your audience can increase engagement. Whether it’s emails, ads, or social media, try addressing specific pain points that resonate with individual customers.
3. A/B Testing is Essential: Continuously test your emails, landing pages, and ads to see what’s driving the most engagement. Small changes in copy or layout can lead to major results.

Marketing Tool of the Month: Canva Pro

If you’re looking to easily create professional-looking graphics for social media, presentations, or ads without needing a designer, Canva Pro is your go-to. With thousands of templates, easy drag-and-drop features, and branding tools, it’s ideal for solopreneurs who want high-quality visuals fast. It also allows you to collaborate with teams, even on the free plan!

Pro Tip: Use Canva’s Brand Kit feature to keep your visual identity consistent across all platforms.

Industry Trends & News

• AI in Marketing: Artificial Intelligence is continuing to change the way businesses approach marketing. From AI-generated content to smart customer service bots, small businesses can now compete with bigger players by automating processes that free up time for creative tasks. Catch some of our discussion on this topic in the latest The Marketing Corner episode.
• Short-Form Video Content is King: Platforms like TikTok, Instagram Reels, and YouTube Shorts are dominating attention spans. If you’re not using short videos to promote your brand, now’s the time to start!

Poll of the Month

🤔 What’s the biggest challenge you face with your marketing efforts?

• Creating consistent content
• Getting engagement on social media
• Managing ads and budget
• Analyzing data and performance

Drop your vote and let us know how we can help address these challenges in future editions!

Featured Video from The Marketing Corner

This week on The Marketing Corner, we discuss how small businesses can leverage video marketing to boost their reach and drive sales. With video content becoming more accessible, it’s a powerful tool for engaging with your audience and creating a lasting impression. Watch the full episode here.

Attention Solopreneurs! 🔊

Are you a solopreneur who would like to discuss your current marketing strategy? Let's set up a time to talk today.

Closing Thought

Remember, consistency is the key to long-term success. Whether you’re producing content, experimenting with new tools, or building your brand, showing up regularly and refining your approach will always pay off. Take that first step today, and watch your efforts compound over time.

Until next time, keep pushing your marketing boundaries! 🚀

For more content on what it takes to succeed as an entrepreneur or small business owner, catch The Marketing Corner radio show each Saturday from 11:00 to noon on 1030 AM The Voice.

During the LIVE show, you can call in your questions or comments at: (520) 790-2040.

The Marketing Corner podcast and newsletter is grateful for our sponsors:

Daniel McPadden | Last Bridge Media

David Bradley, MBA, LUTCF | A to Z Medicare

Jamar Jordan, EA | Tax Specialist

Roger LaFaye | Processing dba MiCamp Solutions

Candice Eaton |C Eaton Photography

Mark Weiss | Sales Performance Strategies