Marketing Essentials: Latest Blogs, Careers, and Industry Insights
This week, we’re covering the latest in content marketing, AI, and top job opportunities. Learn how to hire freelance writers with tips from our blog, and explore how the NaNoWriMo AI debate is shaping the future of content creation. Plus, find your next career move with a roundup of remote digital marketing roles, and stay updated on key industry trends like social media algorithm shifts and YouTube’s impact on brand awareness. Let’s dive in!
New on the blog:
This post explores how to effectively hire freelance writers, covering key points like finding the right fit, evaluating experience, and ensuring clear communication to align freelancers with your brand's voice and goals. It is perfect for content marketers looking to expand their teams.
In this post by Rachel Brooks, the impact of AI on the NaNoWriMo community is discussed, highlighting its broader implications for professional content creation. A timely piece for writers and marketers navigating the intersection of AI and creativity.
Full-time roles to check out:
𝗗𝗶𝗴𝗶𝘁𝗮𝗹 𝗖𝗼𝗻𝘁𝗲𝗻𝘁 𝗣𝗿𝗼𝗱𝘂𝗰𝗲𝗿: Cox Media
Salary range not indicated | Remote
Create, edit, and manage engaging digital content for Cox Media Group’s platforms, focusing on audience growth and enhancing the brand's online presence.
𝗦𝗮𝗹𝗲𝘀 & 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗖𝗼𝗺𝗽𝗲𝗻𝘀𝗮𝘁𝗶𝗼𝗻 𝗦𝗽𝗲𝗰𝗶𝗮𝗹𝗶𝘀𝘁: Hilton Grand Vacations
Salary range not indicated | Remote
Oversee and administer sales and marketing compensation plans, ensuring accurate calculations and compliance with company policies for Hilton Grand Vacations' remote teams.
𝗦𝗲𝗻𝗶𝗼𝗿 𝗔𝗻𝗮𝗹𝘆𝘀𝘁, 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗔𝗻𝗮𝗹𝘆𝘁𝗶𝗰𝘀: Penguin Random House
$73,000 - $95,000 a year | Remote
Perform ongoing research, including discovering and expanding search opportunities for organic SEO success, as part of informing companywide search strategy for digital marketing channels.
𝗦𝗲𝗻𝗶𝗼𝗿 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗔𝗻𝗮𝗹𝘆𝘀𝘁: Ancestry
$148,800 - $198,360 a year | Remote
Function as a partner to marketing channel leads and conduct deep dive analysis into channel performance, including paid media, email, and organic search.
𝗟𝗶𝗳𝗲𝗰𝘆𝗰𝗹𝗲 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗚𝗿𝗼𝘄𝘁𝗵 𝗟𝗲𝗮𝗱: WP Engine
$136,000 - $204,000 a year - Full-time| Remote
As a Lifecycle Marketing Growth Lead, your primary responsibility will be to develop and optimize lifecycle campaigns that monetize our existing customer base.
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𝗖𝗿𝗼𝘀𝘀-𝗕𝗿𝗮𝗻𝗱 𝗣𝗼𝗿𝘁𝗳𝗼𝗹𝗶𝗼 𝗠𝗲𝗱𝗶𝗮 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝘆 𝗠𝗮𝗻𝗮𝗴𝗲𝗿: General Motors
$135,800 - $208,100 a year | Remote
Collaborate with GM research, audience, and analytics teams to ensure appropriate audience targets are in place for each brand, understanding potential overlaps and gaps.
𝗦𝗲𝗻𝗶𝗼𝗿 𝗚𝗿𝗼𝘄𝘁𝗵 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗠𝗮𝗻𝗮𝗴𝗲𝗿 - 𝗗𝗶𝗴𝗶𝘁𝗮𝗹: Rocket Money
$140K – $165K/yr | Remote
Reporting to our Director of Growth—Digital, you will be a key player in expanding our digital paid-acquisition strategy. You will oversee the execution, analysis, and optimization of all things digital (paid social, paid search, affiliates, ad networks, etc.).
𝗦𝗲𝗻𝗶𝗼𝗿 𝗖𝗼𝗻𝘁𝗲𝗻𝘁 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗠𝗮𝗻𝗮𝗴𝗲𝗿: Shopify
Salary range not indicated | Remote
In this role, you will develop and execute content strategies to support our marketing campaigns across the EMEA region.
𝗦𝗿. 𝗖𝗼𝗽𝘆𝘄𝗿𝗶𝘁𝗲𝗿: Pinterest
$95,200 - $196,000 a year | Remote
Our mission is to help those people find their inspiration and create a life they love. In your role, you'll be challenged to take on work that upholds this mission and pushes Pinterest forward.
𝗣𝗮𝗶𝗱 𝗠𝗲𝗱𝗶𝗮 𝗔𝘀𝘀𝗼𝗰𝗶𝗮𝘁𝗲, 𝗦𝗲𝗮𝗿𝗰𝗵: Seer Interactive
$65,000 - $80,000 a year - Full-time | Remote
Execute and measure the effectiveness of Seer’s Paid Media strategies through an integrated approach to search, growing your expertise across a variety of paid channels (Paid Search, Paid Social, Display, etc.).
In the news:
This article explores how social media algorithm shifts can impact public relations strategies and offers tips on adapting to minimize negative effects. It is a valuable resource for PR professionals looking to stay agile.
This eMarketer article examines how YouTube has become a powerful tool for brands to increase visibility, offering key insights into how marketers are using the platform to enhance their awareness strategies. Perfect for marketers looking to tap into YouTube’s potential.
What you may have missed this month: