"Marketing to/reaching employees of a company experiencing layoffs."

Question from a subscriber: "Marketing to/reaching employees of a company experiencing layoffs. I've worked with former employees, but don't have any clients who are current employees, nor do I have current relationship with HR/exec benefits resource at that company."

Use LinkedIn to build a support platform for laid off workers.

Take these actions TODAY:

• Use this website to research layoffs near you: Warn Tracker.
• For example, if you live in New York, you can see that Red Bull had a layoff notification.
• Go to the Red Bull LinkedIn page and check out the posts
• See who liked or commented on the more popular postings and try to identify which employees or executives at Red Bull seem to be most interested in engaging with the LinkedIn community
• Follow them and try to build a relationship with them
• Write an SEO optimized blog about Red Bull layoffs based on what you learn from the employees you meet on LinkedIn. Here are tips on how to get it found on Google.

Yeah?

Yaaaaah.

BOOM - there you go, today's marketing tip for ya!

-Sara G

P.S. If you want to learn how to use LinkedIn better, send me a note and ask me about coming to one of my webinars as a guest.

Sunday Prayer

This is the second Sunday of Advent and I wanted to tell you that I'm praying for your families this morning.

PEOPLE of Sion, behold the Lord shall come to save the nations; and the Lord shall make the glory of His voice to be heard, in the joy of your heart.

Give ear, O Thou that rulest Israel: that leadest Joseph like a sheep.

POPULUS Sion: ecce Dominus veniet ad salvandas gentes: et auditam faciet Dominus gloriam vocis suae, in laetitia cordis vestri.

Qui regis Israel, intende: qui deducis velut ovem Joseph.

-The Sunday Missal, Brepols Catholic Press, 1963; Mechliniae 30 Martii.

If you are finding this newsletter valuable, please feel free to support its production by making a $20 contribution via this PayPal link or via Zelle to sara@saragrillo.com.

-Sara G

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Disclaimers

All characters in this article are fictional in nature. Any similarity to individuals, living or dead, is entirely coincidental.

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Grillo Investment Management, LLC will strive to maintain current information however it may become out of date. Grillo Investment Management, LLC is under no obligation to advise users of subsequent changes to statements or information contained herein. This information is general in nature; for specific advice applicable to your current situation please contact a consultant or advisor.