Marshall Goldsmith On How To Drive Behavior Change

Dr. Marshall Goldsmith is one of world’s top business and leadership experts. He is the author of 35 books, including the most recent bestseller ‎Triggers: Creating Behavior That Lasts–Becoming the Person You Want to Be. This and another of Marshall’s books were ranked by Amazon as two of the top 100 leadership and success books of all times. In fact, he is the No. 1 leadership thinker in the world! Around 1,500 people around the globe are certified in the process he uses for leadership coaching, and tens of thousands use the process. 

Marshall has flown 13 million miles and been to 92 countries on his journey as an executive coach. He got his PhD at UCLA in organizational behavior and accidentally fell into his field of executive coaching while working as a college professor. He is generally hired by the current CEO to coach the future CEO, by the board to coach the current CEO, or by the CEO to coach themselves. He offers a guarantee that if his client’s behavior isn’t changed after an agreed to period of time, he doesn’t get paid.

The coaching process begins with Marshall interviewing everyone around the client, which can include direct reports, peers, and board members. He then develops a profile about the client’s performance and reviews it with them. The client is required to follow-up with people around them and with Marshall. He has found that there are certain behaviors that coaching cannot fix such as someone that isn’t motivated or has already been written off by their company. Also, he will not deal with integrity problems or functional issues. Marshall is in the business of helping winners, not fixing losers.

Along with executive coaching, Marshall spends his time writing, speaking, and recording videos for YouTube. He gives away all of his material… people can download and share any way they wish. He believes it is the kind thing to do as he has plenty of money, but it also saves him a lot of trouble since he doesn’t have to worry about anyone stealing his material.

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What You Will Learn In This Episode:

• What Marshall actually does

• Common belief triggers that kill change

• What is a trigger

• Is coaching available for everyone or just winners?

• Marshall’s concept called the Wheel of Change

• How to handle unconscious triggers before they lead to bad behavior

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This podcast is brought to you by Staples Business Advantage, the business-to-business division of Staples, Inc. I recently worked with Staples Business Advantage on their 2016 Workplace Index, which examined the state of the workplace in the United States and Canada. The report identified what employees want and need from their employers, including wellness programs, smart office design, the right technology, and space and supplies for taking breaks. These findings are critical to help companies meet their recruitment, retention, and employee engagement goals. Download the report at go.staplesadvantage.com/workplaceindex2016.

Jacob Morgan is a keynote speaker, author and futurist. For more, subscribe to his newsletter or visit TheFutureOrganization.