MarTech Series Daily Newsletter
MarTech Series
MarTech Series covers marketing technology news, editorial insights and digital marketing trends from around the globe.
Interview
Claritas, a leader in data-driven marketing solutions, announced its strategic partnership with Databricks, the Data and AI company. This collaboration will enable marketers to leverage Claritas’ comprehensive consumer datasets seamlessly and securely via the Databricks Marketplace.
The integration into the Databricks Marketplace signifies a significant advancement in how businesses manage, share, and utilize data for targeted marketing strategies. Clients can now license and use specific Claritas datasets directly within their data platforms without the need for downloading, importing, or managing large data sets independently. This approach ensures that processes involving Personally Identifiable Information (PII) and other secure data are executed with the highest levels of privacy and security. Read Now......
New updates to SharePoint Storage Explorer allow businesses insights into data usage, helping them optimize their SharePoint Online storage and reduce costs.
SmiKar Software is pleased to announce the latest updates to SharePoint Storage Explorer, a free tool that empowers organizations to gain deeper insights into their SharePoint Online storage. The newest enhancements allow users to thoroughly analyze their storage usage, giving them detailed visibility into how much data is being stored and where potential optimizations can be made. Read Now.........
New addition to Pendo One platform increases product growth, adoption, and retention
Pendo, the all-in-one product experience platform, announced the launch of Orchestrate, a new product that automates the creation and coordination of messaging across email and in-app guides to help product teams improve user adoption and retention, and drive growth for their companies. The addition of Orchestrate makes Pendo the first and only platform with integrated guide and email orchestration underpinned by product analytics. Pendo announced Orchestrate before a record crowd of 2,000 gathered for Pendomonium, the company’s product festival held annually in downtown Raleigh. Read Now...........
The cutting-edge CRM-powered promotion solution automates complex reward calculations and delivers dynamic promotions
Optimove, the first Customer-Led Marketing Platform, announced the launch of OptiPromo, a groundbreaking solution designed for B2C marketers that delivers dynamic, CRM-powered promotions and rewards tailored to each customer. This innovative solution automates complex reward calculations and leverages customer data to enhance engagement and optimize promotion spending, ultimately boosting retention and profitability.
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OptiPromo empowers marketers to implement personalized strategies that resonate with their audiences, ensuring that every promotional effort is both effective and efficient. By streamlining the promotion process and enhancing customer interactions, OptiPromo positions brands to thrive in an increasingly competitive marketplace. Read Now........
Zeta Global, the AI-Powered Marketing Cloud, announced it has entered into an agreement to acquire LiveIntent. Founded in 2009, LiveIntent is a pioneer in people-based marketing, with proprietary technology powering mobile-centric experiences and first-party identity solutions to identify, unlock, engage, and monetize audiences across channels.
“We share a relentless focus on innovation and an aim to make AI-powered marketing actionable. We are excited to work together to provide marketers and publishers with added capabilities to reach their customers through even more channels.”
Partnership Reduces Malicious Ads and Enhances Security, Improving Ad Quality for Publishers and Advertisers Across the Digital Ecosystem
Colossus Media LLC (“Colossus SSP”), a subsidiary of the only Black-owned publicly traded advertising technology company, Direct Digital Holdings (DDH), announced it has partnered with Confiant, a leader in cybersecurity for digital advertising, to combat criminal activity online and malicious advertising. This collaboration aims to safeguard publishers, advertisers and consumers by integrating Confiant’s advanced cybersecurity technology with the Colossus SSP platform. Read Now.......
Guest Inisight
By: Will Oatley , co-founder of mplus