MartechSeries Daily Newsletter
MarTech Series
MarTech Series covers marketing technology news, editorial insights and digital marketing trends from around the globe.
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Trending News
Keatext AI , a leading innovative text analytics provider, and QuestionPro, a global leader in online survey and research services, announced a strategic partnership to drive business growth by delivering advanced conversational analytics capabilities and unified customer feedback insights.
This partnership will enable QuestionPro customers to bring multiple sources of feedback into their analysis and unlock deeper insights from their surveys and contact centers. By combining the strengths of both businesses, customers will benefit from: Read Now..............
Lead generation, knowledge sharing, content repurposing, and brand awareness are driving marketers’ shift to digital experiences as other methods see a decline in effectiveness
Kaltura , the Video Experience Cloud, released a new report ‘The Marketing Power of Video-Based Experiences and AI in 2025’, examining the marketing power of video-based experiences, such as webinars, virtual and hybrid events, community hubs, podcasts, video web experiences, and AI ahead of 2025. The findings in the report were based on a global survey examining current marketing methodologies and the shift towards more personalized and AI-driven marketing strategies.
Marketers across the board (99%) report poor results for many long-favored digital marketing channels. Traditional drivers of conversion and engagement have lost their luster, with tools such as display/banner ads (45%), email marketing campaigns (43%), and podcast marketing (40%) experiencing the biggest declines in effectiveness. Read Now..............
Utiq , the European adtech company with a unique telco-powered first-party identifier, today announces its groundbreaking partnership with All Eyes On Screens (AEOS), a data provider and solution specialist for real-time measurement and AI-based planning and optimization of video advertising,
Together, the two companies aim to provide the advertising market with new, digitally enriched TV audience insights in real time, enhancing transparency and efficiency in cross-device campaigns.
The collaboration – that is representative of Utiq’s ambition to empower brands and publishers to accurately address and measure consented audiences across all devices, while embracing the very toughest privacy standards – leverages the strengths of both partners in technology and data analysis. Read Now............
Recommended by LinkedIn
With its profound impact on MarTech, AI is revolutionizing how companies interact with consumers, streamline their business processes, and generate income.
Because AI makes it possible for them to provide hyper-personalized experiences, produce actionable insights, and automate time-consuming procedures, today’s MarTech solutions are not only smarter but also more responsive. The use of AI-powered MarTech solutions is growing worldwide as businesses realize the enormous potential of AI to improve efficiency and build deeper relationships with customers.
AI has been crucial to MarTech because it can automate a wide range of tasks, from audience segmentation and campaign automation to data analysis and trend predictions. Automation, personalization, and data-driven insights are the three main advantages AI offers the MarTech ecosystem, which accounts for its efficacy. Read Now............
Lower funnel, performance marketing tactics are compelling because they are measurable. It is much easier for a business unit leader to set a goal for marketing qualified leads (MQLs) than it is to set one for brand affinity. Channels like branded paid search, LinkedIn ads, and retargeting offer predictable, slow streams of leads, and these leads are easily traced back to their sources using last-touch attribution.
However, the inherent measurability of these channels has led to overallocation towards performance marketing for B2C and B2B brands alike. Most of our clients—even in the B2C space—are hovering around an 80% performance / 20% brand mix in late 2024. In most cases, this is incorrect, and most CMOs know this deep down—but they can’t prove it.
This over-rotation towards lower-funnel marketing goes beyond just channel choice. Emotional messaging (sometimes called “System One”-type messaging, first described in Daniel Kahneman’s Thinking, Fast and Slow) drives brand equity—that ephemeral store of goodwill in consumers’ brains that takes years to build—and can last for decades. Functional messaging (System Two) acts quickly, typically reminding customers of a product with rational price-value proposition and a buying opportunity. Read Now.............
Must Read
Lower funnel, performance marketing tactics are compelling because they are measurable. It is much easier for a business unit leader to set a goal for marketing qualified leads (MQLs) than it is to set one for brand affinity. Channels like branded paid search, LinkedIn ads, and retargeting offer predictable, slow streams of leads, and these leads are easily traced back to their sources using last-touch attribution.
However, the inherent measurability of these channels has led to overallocation towards performance marketing for B2C and B2B brands alike. Most of our clients—even in the B2C space—are hovering around an 80% performance / 20% brand mix in late 2024. In most cases, this is incorrect, and most CMOs know this deep down—but they can’t prove it.
This over-rotation towards lower-funnel marketing goes beyond just channel choice. Emotional messaging (sometimes called “System One”-type messaging, first described in Daniel Kahneman’s Thinking, Fast and Slow) drives brand equity—that ephemeral store of goodwill in consumers’ brains that takes years to build—and can last for decades. Functional messaging (System Two) acts quickly, typically reminding customers of a product with rational price-value proposition and a buying opportunity. Read Now.............