Meet Chewbie: Hi-Chew’s Playful New Mascot Takes the Spotlight!

In a world where mascots bring brands to life, Hi-Chew has taken a bold, fun step with their newest character—Chewbie. Created to embody everything sweet, mischievous, and delightfully curious about the Hi-Chew brand, Chewbie is making waves with a personality as vibrant as the candy itself. Here’s a look at how we at Shapes & Forms helped bring this quirky character to life alongside GigaSavvy, from the drawing board to a grand debut in the heart of New York City.

Bringing Chewbie’s personality to life was all about capturing his playful and mischievous nature in a way that felt authentic and endearing. From the start, we knew Chewbie had to be more than just a character; he needed to radiate the spontaneity and fun that Hi-Chew represents. We focused on crafting his movements, expressions, and interactions to reflect his curious, carefree attitude. Chewbie’s derpy, round, and soft persona invites you to join in on the fun.

Bringing Chewbie to life on a 3D billboard in the heart of New York City was a challenge we were excited to tackle. Our goal was to make him feel like he was jumping off the screen, fully engaging with the audience in his mischievous, larger-than-life way. The 3D effect allowed Chewbie to break beyond the billboard’s boundaries, as if he were teetering on the edge of reality—reaching out to passersby, waving, and showing them where to grab free candy. The depth and texture we built into the animation gave Chewbie a tangible presence on the streets of NYC, bringing Hi-Chew’s playful energy to life in a way that was not only immersive but undeniably fun.

Learn more about our creative process on our Behance page. You can also read more about Chewbie on AdAge.

Got a big idea? Let Shapes & Forms help you take it to the next level with a 3D billboard that jumps off the screen and grabs attention. Let's create something chew-per fun together!

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Thomas Knight

thomas@shapesandforms.tv

+1-818-915-9695