Meeting The Needs Of Clients/Prospects
Today gaining new customers and retaining them requires a diverse marketing approach. Whether you are using television, radio, print, Facebook, e-mails, Twitter, your company’s website, or a combination of methods, it all boils down to getting the phone to ring. When it does, what happens when a new prospect or repeat client is put On-Hold can make all the difference. Why? Because the rapport that has been established between the customer, your company’s brand message, and your representative is broken when they are put On-Hold and hear nothing but silence or radio playing some kind of music. Suddenly, their needs are not being met.
What you do can mean the difference between a client/prospect eager to speak with you or one who hangs up and has become negative. Prospects equate leaving them in silence with not caring about them. Music can be a frivolous annoyance and waste of time, however having a HoldMasters On-Hold-Message program provides callers with relevant information regarding your business, and the nature of their call.
It should be a vital part of your existing advertising and marketing strategies that turns the disadvantages of being placed On-Hold into branding and marketing advantages. New and existing customers who hear targeted and compelling messages about you are more apt to like you as a company and want to do business with you than customers left in On-Hold limbo. Whether you are a home-based business or a Fortune 500 company your On-Hold function can be one of the most powerful tools in your marketing, branding, and sales tool kit.
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Since 1987 HoldMasters, Your On-Hold Message Company has been helping both Fortune 500 companies, mom and pop businesses, and home-based businesses, maintain both their marketing and branding messages to their clients and prospects while engaging and informing the caller. It can up-sell and cross-sell present clients and inform prospects of your business and philosophy. It makes a small business sound big and a big business sound friendly.
Let HoldMasters help you when your business is on the line.
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