Marketing Mistake #3: Offering Nothing New

Are you familiar with Einstein's famous definition of insanity?

"Insanity: doing the same thing over and over again and expecting different results."

If you're experiencing consistently unsatisfactory results, it's time to examine your situation more closely and answer Your Marketing Machines' Unique Selling Proposition Questionnaire.

P.S. You can save this questionnaire to help find your unique selling proposition!

Require assistance answering these questions? Let's chat now.

Click here for a free 30-minute meeting with our Chief Ideas Specialist, Andrea Anderson.

Are your offerings limited to generic and meaningless terms such as Quality, Trust, Dependability, and Service?

Examine your marketing materials.

Do you find phrases such as 'Personalised Service,' 'Best Tasting,' or 'Number One,' and do you primarily focus on yourself, using expressions like 'We Care'?

If so, it's crucial to recognise that none of these statements effectively trigger the five essential steps required to elicit a response from your target audience in your marketing and advertising efforts.

Observe the demonstrated marketing formula, as discussed in Marketing Mistake #1, being put into practice below:

Let's take another look at your marketing.

Can you determine if you are presenting information that would genuinely pique the interest of potential clients?

The key is providing valuable information, not simply promoting your own excellence.

That's not what prospects want. 

They simply want to know: The Most Effective Way to Maximise Value for the Product and/or Service

Right? This information holds high curiosity potential for clients. It may not resonate with those uninterested in your offerings, but why invest time with those who are not genuinely aligned with your value proposition?

It brings a fresh perspective. A distinctive offering that draws clients to you, leaving your competitors behind!

And as you reflect on this, remember: exercise caution before investing in advertising or marketing unless...

1. You have an intriguing offer, and

2. You anticipate direct and prompt responses.

Stop offering the same old boring stuff that everyone else offers.

Start offering information people want, and you’ll be the new presence in their lives!

Are you looking to empower your presence in the market?

Click Here to book a free 30-minute Business Discovery Call. Our team is ready to assist you with marketing support.

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