Not to Miss: Sports Marketing Summit Masterclasses, Trailblazers, and MENA Summit

Brandweek Sports Marketing Summit and Upfronts November 16–19

In the sports realm, there are many winners — athletes, teams, leagues, media, and of course, brand marketers.

This year, however, has tested the mettle of all sports pros. At the Brandweek Sports Marketing Summit, you'll hear from leading sports figures on and off the field, court, and track, on how they successfully navigated a year of curveballs, upsets and transformation, and what's in store for the year ahead.

Lastly, be sure to tune into the Main Stage on Monday, Nov 16th 12:00-12:30PM ET where I'll be discussing "Sports in The New World Order" with:

• Kate Jhaveri, Executive Vice President, Chief Marketing Officer, NBA
• Heidi Browning, Senior Executive Vice President and Chief Marketing Officer, NHL
• Barbara McHugh, Senior Vice President, Marketing, MLB

Register Now

Adweek Women Trailblazers Live Virtual Summit on December 2nd

Hear remarkable and inspiring stories from the women trailblazers in media, marketing and technology who broke new ground, challenged the status quo and soared to new heights—encouraging others to follow in their steps. Register now...

The Unaccounted | Adweek MENA Summit on December 4th

Join Adweek for an insightful discussion featuring marketing and industry leaders of MENA (Middle Eastern and North African) descent who will share their experiences of feeling unaccounted for, especially when it comes to U.S. standards and how they are personally and professionally navigating today’s heightened discussions on diversity, equity and inclusion. Hear their stories, how they’re leading today and the solutions we can all work towards to better welcome, involve and advance this community. Register now...

Can't Miss Sports Marketing Summit Masterclasses

Monday, Nov. 16 at 3pm ET - Engaging Fans on the Third Screen and Beyond

With fandom gone virtual and esports on the rise, learn how to intentionally and authentically connect with fans and consumers in the digital space. 

Taught by: 

• Josh Landau, Head of Social, Digital Media & Strategy, WTA Networks
• Caroline Morgan, VP, Digital Strategy, LA Dodgers
• Jotham Ndugga-Kabuye, Director, Head of Global Social Media, Twitch  

Tuesday, Nov. 17 at 3pm ET - Lessons in Sports Rebranding

Whether it's simply a brand refresh or rolling out an entirely new identity, it's no easy feat to usher in change for die-hard, loyal fans. Hear the inside story and biggest lessons learned in some of the sports industry's latest rebrands.

Taught by: 

• Tim Kemp, VP of Marketing, NY Jets 
• Heidi Dettmer, VP of Marketing, Seattle Kraken 
• Brian Killingsworth, CMO, Vegas Golden Knights 

Wednesday, Nov. 18 at 3pm ET - Collaborating for Good

More than just a source of entertainment, sports has become a platform for good. Hear how these leaders evaluate, pursue and execute partnerships with a purpose.

Taught by: 

• Jason Brown, VP of Marketing, Champs & Eastbay 
• Matt Davis, Head of U.S. Sports Marketing, Anheuser-Busch 
• Aleia Taylor, CMO, Women's Sports Foundation 

Thursday, Nov. 19 at 3pm ET - Growing Your Career in Sports

Hear the stories, learnings, and tips for success from sports industry CMOs on how they climbed the ladder to help you excel in your career.

Taught by: 

• Melissa M. Procter, EVP & CMO, Atlanta Hawks 
• Adam Grossman, EVP/CMO, Boston Red Sox and Fenway Sports Management 
• Julian Duncan, CMO/SVP of Social Responsibility and Impact, Jacksonville Jaguars

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