Mobile Marketing Part-1

Mobile marketing is a well-described and usual approach to sell services through mobile devices. Best techniques and steps of mobile marketing such as improvement of mobile websites, SMS campaign, mobile apps, etc. it would genuinely assist the readers to understand the concepts better if they have great information of mobile Apps, SMS campaign, mobile website, etc.

 Mobile Marketing

Mobile Marketing is new channel of marketing that uses smart phones, tablets, or other mobile devices to reach the customers. The medium could be SMS, MMS, videos, email, social media or mobile application.

 Advantages of Mobile marketing- Now days Mobile Marketing is going on high that’s why lots of marketers choose this channel for marketing-

Less expensive - Creating and broadcasting the SMS is easier, simpler and faster than laptop and desktop.

Easy Adaptability - Simple content makes it easy to adapt to various screen size.

Instant Message - The message sent will be received by the receiver instantly. If the mobile is on standby mode the receiver will receive the message immediately as he/she puts it on.

Viral Effect - Mobile messages can have viral effect. If you send a good discount or offer or some good news, people instantly share it.

Deeper Penetration - With almost everyone possessing a mobile phone these days, getting the message far and wide has become easier.

Easy Tracking - The data received can be tracked easily and helps the marketer to understand and analyze the customer or users behavior.

High Click Rate - As compared to other marketing channels mobile marketing has high click rate for the ads.

Tips for marketing-

1.Simple And Effective Messages For Mobile Devices- If you want your guests to open and engage with your emails, you need to create messages that are short and easy to read. Don’t use too much text because mobile users don’t want to scroll through a long page of content. Try using a photo or a video to tell the story instead of a long article. Also, avoid small fonts. The optimal size is 22 point for headlines and 16 point body text.

2. Know your audience - Know how the audience uses their mobile to know your brand. Each one uses their mobile phone for a different purpose.

3. Know your business objective - Knowing your business objective is very important. It will help you create an engaging app for your users. Your mobile strategy should fulfill the business objective and have a wider audience.

4. Know the best mobile marketing channel - Know which channel of mobile marketing is the best for your audience (facebook, instagram, linkdin, google, youtube, website etc).

5. Develop Your Mobile App- two very important things that you need to know before you jump into developing your app.

1. Easy way to get reservation.

2. Who are using and who your guest is?

6. Push Notification-As the name suggests, push notification is a message for a user to use the mobile app which he/she is not currently using. It aims to push the user's attention which can increase the traffic to the mobile app.

Expected outcomes from Mobile Marketing-

*Retention of existing guests

*Generating new guests

*Brand Engagement

*Provide information about the company

*Help with launch

*Help with future planning

 Part -2 soon... Future Mobile Marketing Trends (Google marketing, Social Media marketing and Massages marketing)