Mobile Marketing: Why This Winning Strategy Is The Next Mainstream

Mobile marketing has been winning the game of marketing strategy for a while now, but it seems like the rest of the world is just finally catching on to what's going on. We're seeing more and more companies embrace this dependable campaigning to sell their products and services through smartphones. It's time that you do too!

If your marketing campaigns are not utilizing mobile-focused tactics like email, push notifications, or in-app messages, then you could be missing out on a critical tool that will lead to success.

Due to the significant increase in demand for smartphones over recent years, organizations have improved their marketing plans by using mobile marketing strategies. From improving sales, mobilizing engagement, or creating brand awareness, marketing has become the most important marketing tactic.

As smartphones dominate, marketing strategies have to change too.

In this editorial, we oversee why mobile marketing has been winning the game of marketing strategies and how you can embrace this dependable campaigning to sell your products and services through the use of smartphones.

What is Mobile Marketing?

Mobile marketing is a multi-channel marketing approach intended to reach out to potential customers on their smartphones, tablets, and other mobile devices used by the customer. The marketing messages are delivered via websites, emails, text messaging, and mobile apps.

Putting your business where your consumer is known as marketing, and since people are more engaged with their phones, these marketing practices are later called mobile marketing.

Mobile marketing is a broad term for all marketing messages sent to consumers on their mobile devices. It can range from sending text message coupons and alerts or emailing links to videos that play in the browser without downloading an app.

Mobile phones have changed the way customers engage with a brand and how a company conveys its message to the target audience.

People visit landing pages, scan QR codes, check emails, shop, and use social media on their phones. Thus, it is surely a great opportunity to leverage your marketing practices on mobile.

Thus, marketers are designing and optimizing their content marketing strategy in a certain way that is mobile friendly and can be accessed by the customers with any of their devices and at any time.

Why are Marketers Prioritizing Mobile Marketing?

Organizations have understood that customers are no more dependent on desktops or other devices; they are only glued with their phones round the clock. So, it is pretty obvious that mobile marketing is one of the most logical and reliable ways to connect with customers in such conditions.

Companies have identified that customers prefer mobile phones to get digital content. This ultimately leads to increase click-through rates and also conversions.

On that note, let’s look at the top factors of mobile marketing that have tended the marketers to take up it.

Mobile marketing is prompt and efficient: Messages have a rate of 99% as compared to email marketing which is 6%. The number itself indicates how a company can reach its audience instantly and profitably.

High-engagement rate: Since people spend a lot of their time on mobile phones, it is likely to result in higher engagement. Today, people are habituated to use apps or make searches through their phones. While using the apps, they are convinced to share their phone numbers as they find the content personalized and easy. So a well-optimized content dedicated to mobile certainly brings a loyal customer that ultimately gives a high click-through rate.

Search engine friendly: Over 60% of Google searches are made through mobile phones. To get the complete benefit of this high search percentage, companies make search engine optimizations (SEO) one of their most prominent marketing implementations. The search engine gives you a higher ranking for your websites if your content is mobile-friendly.

The above graph is showing the Mobile share of U.S. organic search engine visits 2013-2021.

Location-based benefits: Mobile phones ask their users to turn on their location while doing any activities. And this localization helps the companies know their customer’s location through which they are allowed to send customized messages that fit with the location and vice-versa.

More accessible to share: We all know mobile devices are more accessible than desktops; thus, sharing your content or posts through mobile is easier than that on the desktop. Mobile devices are portable in real-time, so the advertisements and your messages are also portable as they are shared faster on the mobile, and as the shares are witnessed more in mobiles, your content has more chances to get viral.

What Stats has to say about Mobile Marketing?

It is crucial to evaluate the statistics of mobile marketing before stepping into it. If you dream of creating a successful mobile marketing strategy, these statics will help you out in doing great:

• People spend more than 3 hours on average per day on their mobile phones.
• In 2019, it was found that 40% of the world's population browses from their mobile phones rather than desktops.
• You will likely lose 9 out of 10 customers if the pages are not loaded quickly on mobile phones. Upon this, Google is likely to remove your website or any other content if the content is not mobile-friendly.
• 50% of the users see your brand as negatively or not worthy if they have a poor mobile phone experience.

This graph shows the increase predicted by Grand View Research in their Industry Trend Reports

Mobile Marketing Strategy

For creating a stable place for your brand in the industry, you need to have the appropriate knowledge of how to design a mobile marketing strategy. To get it right, you first need to understand how your customers use their phones.

Your customers may be found using their mobile phones in their break time, while traveling, before going to bed, etc. In this manner, you need to identify and design your mobile marketing; these can include the following factors:

Set a Goal

Know what you want to enhance from your mobile marketing strategy. If you want to gain organic traffic, you need to create a mobile responsive website, and if you want to gain conversions, you need to highlight your call-to-action buttons, create it largely so that it is visible, and make sure it is easily clickable. Likewise, set your goal and design your strategy in a certain way that meets your aim.

Find Your Audience

The whole essence of mobile marketing is constructed on the audience. So it is vital to identify your audience. This can be done by identifying which users have more access to your content or post. Which social media post has been liked, shared, and commented on the most. You can research and find which mobile app or social media is being used the most, and in that way, craft your strategy and do the advertising.

Optimize Emails for Mobile

Today, more people check on their emails through their mobile phones. Thus, it is necessary to optimize your emails for mobile. The way you create your CTAs for mobile. Similarly, you need to create interactive and clickable links attached to your email content. Whether your customers want to call you through email or reach your web page, every button and link should be mobile-driven.

Push Notifications

Notify your customers of everything related to your business. Your customer’s product delivery status, offers, sales. Inform about your latest articles or videos that you upload on social media platforms and so on.

You can create any mobile marketing strategy based on the nature of your business or customer’s choice. The primary thing that you should consider for your mobile marketing campaigning should be mobile responsive content.

Final Thoughts

Customers are comparatively switching to their mobile devices to shop, communicate, and socialize. So the marketers require designing clear-cut and inclusive mobile marketing practices. The marketers must understand that the pioneer factor to reach out to their audiences functionally on their mobile devices is to convey your marketing message fast, clearly, contextually, and on the right channel at the appropriate time.