The Monthly Serve: Your guide to digital winter wellness

While December may be a time of festive cheer, it’s also the start of the dreaded cold and flu season. But as you’re filling up a hot water bottle and downing a pint of Lemsip for yourself, spare a thought for your business’ digital wellness too!

Find out how to give your website that much-needed boost of vitamin C, plus all the wintry goings on at Fasthosts HQ, below…

4 tips for winter wellness

1. Back up your data: 40% of SMEs don’t back up their data at all – don’t let yours be one of them. Regular backups help make sure your stored sensitive information stays private. Plus you can do it easily with Fasthosts Cloud Backup.
2. Don’t click suspicious links: Spotted a deal in your inbox that seems too good to be true? It probably is. Be wary of suspicious links or emails, particularly in the run up to Christmas and the January sales.
3. Optimise your website: If you’re feeling run down, chances are your website is too. Check for things that might be slowing down its performance, like large image files, a build-up of HTTP requests and render-blocking JavaScript. 
4. Carry out A/B testing: Winter messaging not hitting your customers quite right? Try performance testing your website copy and gather data to see what converts better.

Founders! Take a mince pie break

Sometimes, the best thing you can do for your business is just take some time off. Be sure to take a proper break over the festive period – your digital and physical health will thank you. 

Need some more advice heading into the new year? Check out our Founders Series.

Spotlight on: AXLR8

As a proud Fasthosts customer for many years, Rick Marengo, founder of online applications company AXLR8, has nothing but good things to say about being a Fasthosts Technology Partner. Keep an eye out for more insights from Rick and our network! 

Hear from other customers

4 stages of business growth

Growing a business from scratch can be a long process – four stages long, in fact. We examined these phases in our recent blog series, kicking off with how to start your business, then how to market it effectively and how to scale when the time is right.

Discover the final stage

How to spread festive cheer with emails

We haven’t become total Scrooges this Christmas! It is the most wonderful time of the year, after all – and with that, it’s also the most wonderful time to revamp your typical email marketing strategy with a seasonal twist.

Check out our top tips

Industry insights

🎂 Microsoft turns 50 in 2025. Wired looks back on some of the firm’s most historic achievements – and what’s to come.

❄️ Data centres have a cooling problem – the University of Texas aims to solve it.

☁️ The UK government has promised £366 million to modernise legacy cloud software.

🗺️ Fortnite launched a new game map after a record-breaking virtual concert.

In case you missed it…

👉 We uncovered the best classic Christmas song, once and for all.

👉 Our very own Chelsea Hopkins was featured as an expert in TechRound.

👉 We settled scores and enjoyed some friendly competition on the race track. 

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From the Fasthosts team 🚀