Multi store dealers: Read

Multi-Roof-Top Dealers: I’m going to make a bold statement. You need to hear this. Those of you who aren’t consolidating your Business Develooment Centers are at a HUGE disadvantage to dealers who chose to centralize their BDC profit centeres.

Here’s some of the many reasons centralizing a BDC iniciative makes sense

-Consistent follow up process across all brands/stores.

Have you examined the follow up process for your stores and the HUGE discrepancy between how online buyers are handled from one store to another? This should be enough to

Make you sick.

-Consistent training

New hires and existing reps will be bathed in a one team one mission mentality. Right now some of your stores are training BDC agents some of the time while many aren’t given any training at all to new hires before they are thrown on a phone and expected to learn as they go with a pat on the back

-Consistent word tracks

It’s crazy how when we consolidate all of our 2, 3 or 4 person individual BDCs in our stores group wide, the energy that’s in a room of 20 (use your own number here) agents trained to be razor sharp is incredible! A sharp contrast to the dreary ho hum quiet rooms with mostly typing and very little if any conversations on the phone (because most appointments are set on the phone) that exists in most BDCs today. BDC Reps can actually serve as a training mechanism for new hires in the future because we use streamlined training, expecactions and word tracks. Straight out of BDC training, a new BDC agent is sandwiched strategically between veteran performing lead reps/supervisors/assistant managers in our Centralized BDC. They are monitored closely by our leadership team and must acheive new hire progression standards before getting your fresh internet leads and phone ups. Once again, a sharp contrast to almost every BDC that allows a new BDC represenative to start working on fresh, hot leads on day one. We mold hunters and vet their performance on campaigns like unsold showroom traffic, lease returns, equity, buy backs, orphan owners, referrals and more before we put them loose on your hottest leads. And we set ourselves apart by routinely working these champaigns above that 99% of dealers can’t or won’t.

-Consistent expectations group wide

to set 176 appointments per month with 88 shown and 44 appointments resulting in deliveries.

Consistent accountability

By housing everyone under one roof, we can manage our group wide BDC by the hour. Not by the month, week or day the way we’ve been doing in years past.

This allows us in real time to deliver appropriate feedback and training by using real time statistics pertaining to each individual reps performance on an hourly basis. In this way we have a unique ability to identify accountability issues before they become an issue.

If you are ready to discuss a centralized BDC for your group, contact Colin at (708) 733-5463