With my 3R's, 4C's, you'll shine more!

Today I share some thoughts to help polish you to shine even brighter, like a expertly cut gemstone, via your LinkedIn posts and comments, essential to being recognized as a go-to connection and referable advisor to those who need your services (not to discount a fantastic LinkedIn personal profile of course!):

Remember my 3 R’s.

1. Relevance: appeal to your readers’ and connections’ need for up-to-date material that you observe on your own and/or curate from others.
2. Reliability: check and confirm the sources of information you share and add your own lens to it. Be a giver more than a getter.
3. Referability: connections will confidently share your name and comment positively to their colleagues when they are asked “Hey, do you know a good person who…?”

Coopt my 4 C’s.

1. Concise: write your posts clearly, and keep in mind limited attention spans and that others are not in your field, though they may need your expertise.
2. Cogent: use your words and multimedia well, including powerful verbs and rich adjectives, to show your depth of experience and insight.
3. Consistent: offer your views regularly (try 2-3 times a week) and especially when something is compelling, so you are seen being on top of the breaking news.
4. Compelling: all the above wrap up into being a compelling and memorable source of expertise and THE go-to person others want to be associated with.

Sometimes you just need some ideas to make LinkedIn more interesting: from you to your readers so they contribute back to you, so I offer these as inspiration to "up" your LinkedIn branding game.

Just contact me if you need more mojo.

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I am Marc W. Halpert. Call me Marc.

I am a #linkedinexpert and #evangelist , now celebrating 13 years.

I teach how to tell #whywedowhatwedo via LinkedIn for #selfbranding :

• I coach individuals 1:1 on Zoom,
• I train companies, professional firms, NGOs, and
• I consult on LinkedIn techniques to market events and special projects.

All to be #amazinger than the competition. My word.

I wrote 2 LinkedIn books, 2 online e-courses, and you’ll hear me globally on podcasts.

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My hashtag is #MarcRocksLinkedIn. I do, so follow me on LinkedIn.

(PS I do not connect to people I do not know; only by meeting with them or conducting business with them.)