My special formula for pitching your community

If you've already defined your Ideal Member and their Best Year Ever, you've laid the groundwork for your Big Purpose—your community's pitch.

Here's how to turn that into a compelling message for your People Magic Profit business:

The Formula for Your Big Purpose:

“I/We bring together [Ideal Member] so that we can [Best Year Ever].”

This formula works because it taps into how people process new information and what they stand to gain from joining your community. Skip the generic “learn, share, and grow” step, and go straight to the results your members can expect.

Real-Life Examples of Big Purpose:

• Slow AF Run Club: We bring together new, back-of-the-pack runners ready to level up so that we can run our first 5K, 10K, half, or full marathon.
• Empower Men: We bring together men ready to upgrade the health of their bodies and finances so that we can achieve our strength goals, reach financial freedom, and do one thing this year we didn’t think we could afford.
• Guaranteed Goals by Jon Acuff: We bring together people looking for a system to fail-proof their professional and personal goals so that we can achieve one stretch goal we didn't think was possible and add five new ones using the Guaranteed Goals framework.

Implementing Your Big Purpose:

When building a People Magic business, clearly define who it's for and how you’ll help them achieve their Best Year Ever. Use the Big Purpose formula to craft a message that resonates and start pitching your community.

At Mighty Networks, we've made this process even easier. With our Mighty Co-Host™, you can plug in your Ideal Member info and get tailored Big Purpose options to attract new members.

Ready to Pitch?

It’s time to articulate your Big Purpose and pitch your founding members. Use these prompts to refine your pitch:

• Create 5 different Big Purpose statements for a community in [your niche] using the formula.
• Reframe your current community pitch to make it more specific and compelling.
• Write a brief elevator pitch that clearly communicates your community’s purpose and benefits.

If you have an audience, start pitching your new course, membership, or event. If not, start with those around you and expand from there. Your Big Purpose is the key to unlocking your community's full potential.

If you want to dive deeper into the Big Purpose with even more insights and examples, sign up to get instant access to the masterclass now.

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