My Top Rules for Authentic Social Media Engagement and Performance
ALIZA LICHT
Founder of Leave Your Mark, helping businesses and individuals build powerful brands | Award-winning marketer, 2x bestselling author, speaker and podcaster | Personal branding expert as seen on GMA, in HBR, and more.
I've been getting so many questions about social media strategy, so I finally made an episode about it! In the latest episode of Leave Your Mark, I share my personal rules and tips for authentic engagement. I delve into my personal strategies and unwritten rules for effective social media performance, especially on Instagram.
Spoiler alert: I discuss why I avoid a content calendar, emphasize posting out of passion rather than obligation, and outline the importance of brand guardrails. I provide insights on identifying stakeholders, staying genuine, and using native platform tools to optimize performance.
I also share practical tips on content creation, visual identity, and cross-platform strategies to enhance personal branding. The episode spills a lot of tea on how to creating meaningful and impactful social media content.
00:00 Introduction to Social Media Rules
01:17 The Importance of Authentic Posting
02:16 Understanding Brand Guardrails
02:54 Defining Your Social Media Goals
05:41 Content Pillars and Visual Identity
13:34 Effective Use of Social Media Tools
18:36 Collaborations and Posting Strategies
24:27 Final Thoughts and Platform Strategies
Managing Director, CEO, Best-Selling Author, Speaker, Advisor
3moIn the age of AI, authentic engagement is so important to stand out from the noise and really connect with people. Excellent episode as always, ALIZA!
Digital, print, and social media content creator | Podcast host | Jewelry and luxury | Life and career coach
3moGreat episode, thank you. Can you please share the link for your sponsor dot bio? I went through the transcript and couldn't find it. Thank you so much.
Corporate Wellbeing Specialist | Helping Organisations Boost Employee Health & Productivity | Speaker & Consultant
3moWhat a fantastic perspective on redefining self-care! Erica's focus on burnout prevention and time management is so relevant. I'm wondering, in your experience, what's the most effective way to balance professional demands with genuine self-care? Looking forward to hearing others' thoughts!
I Help People Get Press Now and Nail It
3moDefining social media goals is a good point! This is a great episode, Aliza
I'm seeking a change from classroom teacher to working in private industry
3moGreat episode… I’m at the job now, I will send a reflection later. 😘