A new attitude to articulate

It’s not like I haven’t been writing, just not here.

I needed to stop. I began to think it was not worth it. I went 2 months silent here, then offered something in February, and it was a dud, with only 4 likes and 8 comments.

That said, I am ever an optimist. I am a rah-rah. I am enthusiastic. I rally others to do better. On LinkedIn.

But sometimes I need to take a break from a place where I do not receive the right return.

Like LinkedIn Articles. Yes, here.

I have posted 148 Articles, and I used to religiously contribute at least once a month. But the response rate had been slowing down or became virtually non-existent, so I decided to stop.

No, I don’t always need an audience, but sometimes I just want to know that pouring my heart and soul into an Article will resonate with someone, anyone, out there, not with crickets, but with humans, who need to know. With the others I bring in my entourage and connections and followers.

But those who do more than “like.” So I took a break. To re-assess.

I am back, with this melancholy lament: it’s hard to get traction in Articles. I know that too well, but I am trying again. Now.

I guess people just don’t want to spend the time, pay attention, or use brain cells to read a long treatise. Or don’t care about another opinion other than their own. Or are so subsumed with their pandemic self-preservation to eke out a living in a hard economy, that they deny themselves personal intelligent interaction. Will our evolution out of the pandemic change that-we shall see.

I object to waiting. Now is the time, ahead of the crest of economic expansion after pent-up demand. Now.

I am still blogging every business day copied to my LinkedIn posts, contributing via 2 pods to opine to their connection groups, posting my opinion of why I like an article I come across and want to share, all in hopes some of this effort has a positive, curative effect on some, or all, of you. I also wrote the second edition of my book, just published yesterday, for a select population: professional practitioners and entrepreneurs. Is any of this worth sharing? Worth our mutually learning?

Not every one of my efforts needs an ovation; in fact, I don't expect any but revel in your comments. Just don’t give me kudos or any other emoticon, as in “like” or “applause.” Please tell me in words why you liked something.

Yes, why. Words.

Dare to think out of the small box of "I’m too busy" (you are not!) or "Will anyone care what I have to say?" (yes they will if you say it well!) or "I have nothing to add" (you had better have something worthwhile to offer or you should shut the business down!).

Tell us "why you" in the words you are offering in rich narrative, showing us you go that one further step. That you have relevancy, thought leadership, unique viewpoints that can be shared with others in the global conversation called LinkedIn, because as a professional you are paid (or volunteer) to offer a fresh and concerted viewpoint from your experience to help others succeed and make something broken work better.

So there, all it takes is just be amazing-er every day, to eclipse the competition. Be memorable and be in the moment. Or we might forget you, as you fade into the landscape. Which is why I am writing this Article. I reconsidered my earlier acts. I will not go away or fade, with my hands in my pockets, dejected.

I have come back with my hands waving with much to offer. I want you to know that you can read me here, or not, but I hope you will. And better, going forward, I hope you will opine back to me, in professional words, about why you agree or disagree with anything I place here or elsewhere on LinkedIn.

Let me hear you reply.

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About Marc W. Halpert, LinkedIn Trainer and Evangelist

I am a “multi-preneur,” (www.linkedin.com/in/marchalpert) having started 3 companies, all of which I continue to operate. My latest business, connect2collaborate, spreads my LinkedIn and networking evangelism worldwide to train and coach others to better explain their brand and positioning on their LinkedIn profile pages:

• as an “evangelist” to help nonprofits cultivate talent pool, volunteers, boards, and corporate sponsors.
• as a corporate trainer for departments needing to know how to optimize LinkedIn for their responsible areas.
• as a coach helping professional practitioners in all industries use LinkedIn to better achieve their goals.
• as a high-energy speaker at conferences.
• as a volunteer coaching and teaching underemployed baby boomers to master new better career objectives.

I blog every weekday on LinkedIn topics to encourage readers towards a more beneficial use of this amazing tool, so won't you please subscribe? I speak about LinkedIn on podcasts, at online public events and provide remote private corporate sessions too.

Each year I “niche out” a population to teach LinkedIn best practices. In past years I have served lawyers and professional practitioners, and nonprofit professionals. I have authored two books on LinkedIn: the first one was published by the American Bar Association “LinkedIn Marketing Techniques for Law and Professional Practices” the second edition was just published 26April 2021. My other book is You, Us, Them, LinkedIn Marketing Concepts for Nonprofit Professionals Who Really Want to Make A Difference" self-published in June 2018, on Amazon in paper and e-book. The nonprofit book also offers an optional companion online e-course to complement it, available here.

To address an unfortunately well-needed niche in extreme unemployment in the USA, I wrote my online e-course "LinkedIn for Baby Boomers and Other Encore Career Seekers" --it's available here!