New Year's Resolution - Achieve Repeatability with Your Startup to Become Fundable

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Will you be going after funding in 2025?

To raise your FIRST institutional funding round OR to raise your NEXT round of funding, the requirement is similar.

You need to show a path to High Velocity Growth.

Velocity, however, is squarely dependent on Repeatability.

Founder-led sales IS acceptable for the Seed round.

It is NOT acceptable for Series A or beyond.

At the minimum, you need a Repeatability Hypothesis to raise a venture round.

That is the ONLY thing that convinces VCs that you can achieve Velocity.

There’s a common problem with Founder-led Sales: Positioning changes on the fly on a daily basis.

Let’s look at a scenario for a virtual meeting product out to compete with Zoom and Webex:

On Monday, the product use case is a virtual meeting for 1000 employees.

On Tuesday, the use case is a virtual meeting for a sales person talking to a single customer.

On Wednesday, the use case is a partnership executive doing partner training over a virtual meeting.

On Thursday, the product use case is a virtual engineering team meeting.

On Friday, the product use case is a professional services project meeting with enterprise customers.

Zoom and Webex can address most of these use cases. So what exactly is the justification for your new product in a crowded market?

Is it scalability?

Is it workflow integration?

Is it data-driven automation?

And who is the buyer?

CIO? CMO? Partnership Executive? HR?

Without answering these fundamental Positioning questions, you cannot achieve Repeatability.

My Question to You:

Have you developed a Repeatability Hypothesis?

If not, let’s do it together in 2025.

If you think you need help, consider a free online mentoring session with me. I will diagnose your roadblocks and we can discuss a path forward.

You can also jump into a full-year Acceleration by joining the 1Mby1M Premium program with me.

Looking For Some Hands-On Advice?

If you’re looking to work with Sramana Mitra in private, please check 1-on-1 Consulting. If you are comfortable discussing in public, you can also come to our Free Mentoring Roundtables.