News Roundup - 7th February
𝐏𝐆 𝐍𝐄𝐖𝐒 𝐑𝐎𝐔𝐍𝐃𝐔𝐏 🚀
We’re back with the top marketing and disability news of the last two weeks!
❌ ONLINE ABUSE: Sandie Roberts , fashion influencer and business owner, has expressed feeling vulnerable and unprotected due to ongoing sexual harassment she experiences daily. Most of it comes from individuals with a fetish for disabled women, and Roberts is calling on Meta to take more steps to protect users.
👚 INDITEX: Inditex , the multinational clothing company that owns ZARA SA , is pledging to significantly increase the employment of individuals with disabilities within its business. They’re trying to double the number of disabled workers over the next two years.
📱 INSTAGRAM: Adam Mosseri , Head of Instagram , shared recently that they felt they pushed video too hard last year, and after reviewing content, IG found that how often someone liked and commented on a video vs photos, were actually similar.
♿️ DISABILITY EXPERTS: The UK Government is seeking disability experts to serve as chairs in its Regional Stakeholder Network to provide advice on key issues affecting disabled people in different regions.
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🏈 SUPER BOWL 2023: The National Association of the Deaf (NAD) and the National Football League (NFL) have announced that the Super Bowl LVII that will take place on February 12 in Arizona, will feature Deaf performers: Troy Kotsur , Colin Denny and Justina Miles, who will be part of the pregame festivities.
📺 CURRYS: Currys plc has officially launched their Quiet Hour - a dedicated time inside its stores intended for neurodiverse customers. It will be live until 11am every Monday to Friday, and Currys will aim to reduce noise levels and avoid multiple sound sources in its stores.
📲 GOOGLE’S NEW APP: Google has separated some of its Android accessibility features into a standalone app called Switch Access. The app allows users to control their phone or tablet using methods other than the touchscreen, such as face gestures. Users can also access system-wide settings and record shortcuts for frequent actions through the app.
🆕 NEW PLATFORM: IG founders, Kevin Systrom and Mike Krieger , are launching a new social platform. The platform is called ‘Artifact’, and will initially focus on content rather than social features. It will show you popular articles and based on your choices, it will serve you similar posts and stories in the future, just as watching videos on TikTok.
🏆 BRAND SPOTLIGHT: The streetwear brand DRMERS CLUB is focused on giving back and helping people make their dreams come true. 15% of their profits go to different Neurodivergent and Autistic organisations. Go check them out!
Creative Brand Strategist | Audience-Focused | Data Driven **Bridge the gap with creative campaigns designed to engage your audience and drive results.**
1yI'm curious to watch the impact of Artifact. with it's focus on quality content over community engagement. In my 8 years of marketing I've found community engagement is generated from content that spurs a conversation and prompts sharing.
Multi-Award-Winning Disability Advocate | Woman of the Year I Honorary Doctorate for significant contributions to advancing EDI over 2 decades, positively impacting hundreds of thousands of lives
1yExcellent news round up! 🙂
Speaker, Disability Advocate, Creator & Model
1yThank you for supporting and including my story. It’s been an incredibly difficult time over these last couple of weeks that have really left me questioning what is and isn’t safe for us - and what my role is in the whole thing! Our community is incredible when we pull together and I’ve witnessed this first hand these last few weeks.
Senior Business Analyst | Project manager | Analytics | AWS, SQL, Excel, Python | LSDBs (UK) awardee | Disability awareness | First disabled creator of the product-based management consulting firm |
1yI've seen yesterday about ableism on Instagram. It is not one time, I have seen many times about sexual harassment, ableism, and discrimination in getting a job every time. In my case, this happens too, nothing different. Don't know according to the IMF data getting much more revenue from disabled employees, less holiday consumption can't aware businesses. It is good to see some awareness happening but needs more. Even in my country, less than 1% are employed and still, every company's employees are abusing us by saying we took all jobs. Even some are creating fake disability certificates to get their husband or wife jobs but they are completely okay. That's why somehow I manage to start this start-up to give employment to disabled people with a disruptive business model and AI automation fully automated the key consulting works. During the work I also faced discrimination and when the idea gets good feedback, some people are still creating problems. Don't know what will happen.