The Next Steps in your SEO Copywriting Career

Hey SEO Copywriter,

Knowing where the digital marketing landscape is heading is crucial to keep up-to-date and preparing for future changes.

The digital landscape is highly dynamic and constantly evolving, do well to pay attention to industry changes as an SEO Copywriter. This industry preparedness is what this piece of writing is offering to you.

At the end of this article, you will know the following:

• Additional skillsets as an SEO Copywriter
• Standing Out as an SEO Copywriter
• Upping your industry relevance
• Learning Core On-page SEO Skills
• Getting a Bigger Paycheck

Let's get to it right away!

Additional Skillset as an SEO Copywriter         

Aside from writing error-free, understandable, plagiarism-free, and authentic copies and using researched keywords in your content, you need other skillsets as an SEO Copywriter that will help you build authority for yourself long term.

These skillsets are:

1. Find your "seed" keyword.
2. Expand seed keywords by performing Keyword Research – You can conduct keyword research using google to search for the main keywords, copy the URL of the top-ranking website on Google and run it on Ahrefs Site Explorer.
3. Perform On-page content optimization

Stand Out as an SEO Copywriter

A proper understanding of search volume, keyword difficulty (KD), Domain rating (DR), backlinks, user intent, and type of content (informational, product page, category page, landing page, online tool) is essential to getting value from keyword research and SEO copywriting efforts.

It is a case of having a strategic approach to doing things and getting the real deal from efforts.

Up Your Industry Relevance         

One of the most effective ways to be relevant industry-wise as an SEO Copywriter is to have social proof. Social proof can be in the form of sharing valuable information on your website, third-party websites, forums, and social media like LinkedIn, Twitter, and social publishing platforms (Medium).

Sharing value on social media channels and inviting industry experts to be a part of a trending discussion is a way of upping your social proof and reaching out to more audiences that find your helpful work. This practice helps to build industry authority for you long term.

Also, keeping up with Google helpful content update is another strategic way of putting out relevant content that ranks. This serves as a reference also to your audience and proves your expertise. The effectiveness of your content is hinged on compliance with the latest content update from Google. 

Learn Core On-page SEO         

Knowing how to optimize on-page content using relevant and well-researched keywords is vital. I recommend using RankMath as your on-page SEO tool (plugin).

You can readily install the RankMath plugin on your WordPress CMS and have the right feature bar guide you on the progress of your optimization efforts. Strive to get as high as a 90/100 Rank Math Score. For a new webpage that is well-optimized, you can hit a 98% score. 

Get a Bigger Paycheck        

You will get a bigger paycheck as an SEO Copywriter that knows how to find "seed keywords," expand those keywords to create a poll of other relevant keywords, and see the type of content that suits those keywords based on metrics from search (users) intent, perform on-page content optimization.

This positions you as an ideal SEO copywriter who can perform two main functions; write a blog post and on-page SEO. You will get paid 30% or more than a blog post writer that needs help understanding SEO. It's about your value, so do not undersell your sales; you have core skills.  

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